• Menu
  • Search
  • Language


Chief Executive Officer/President

Ken Kelly is a principal and the Chief Executive Officer/President at WSI Smart Marketing. He co-founded the company in 2007 and helped develop the plan to make WSI Smart Marketing a top agency producer focused on helping companies reach the next level of success.

Ken has 30 years of marketing and sales experience. As the former sales manager for a medical diagnostic company he co-founded and named, Immucor, Inc., he helped develop the sales regions and collaborated in the company business plan and marketing avenues to grow the company to rank number one in the world in its industry.

His past experience includes teaching at the high school and university level as well as teaching advanced sales skills and management in the medical field.

Ken holds a bachelor’s degree from Eastern Washington State University.

He is a husband, father of three sons, and grandfather to four exceptional grandchildren. He loves to write, coach and train in his areas of expertise. He is an active member of the community, BNI, Santa Rosa Chamber of Commerce and Sonoma County Alliance.


Chief Operating Officer

Ryan Kelly is a principal and the Chief Operating Officer of WSI Smart Marketing. He has 13 years of highly successful sales and marketing experience in Internet solutions and print advertising. Ryan has assisted numerous companies in developing and achieving profitable business strategies and goals. His expertise is in business management, Internet marketing and sales, website design, search engine optimization, and social media.

In his former position as Senior Account Executive/Media Consultant at Yellow Book USA, he was recognized as Top Producer, President’s Club Winner, and winner of the prestigious Winner Circle Award for Excellence, which is nationally recognized within the Internet marketing community.

Ryan’s experience in marketing, sales, and training keep him in high demand as a keynote speaker at such venues as North Bay Business Builders, Business Network International, Santa Rosa Chamber of Commerce, Petaluma Chamber of Commerce, Cloverdale Chamber of Commerce, The Downtown Novato Business Association, WSI regional and national Internet marketing conferences, Hispanic Chambers of Commerce, the North Bay Association of Realtors, and more.


Digital Sales Manager

Jeff Simon is the Digital Sales Manager for WSI Smart Marketing. His responsibilities include national as well as regional and local business development. Jeff has an MBA from Golden Gate University and a variety of sales, marketing, and management experience acquired over the past 20-plus years.

His experience includes Internet marketing, time in the employee benefits industry, and gold recovery for the mining business.

Jeff has developed a unique way of cultivating new business through connecting with that business. He takes the time to learn about that organization while finding the best Internet marketing solution available.

He and his wife have two grown children as well as two grandchildren and another on the way.


Sr. Account Manager

Cynthia Barillas is the Senior Account Manager at WSI Smart Marketing. She has over 10 years of experience in marketing, sales, and graphic design and is a future graduate of Sonoma State University, School of Business and Economics.

As Senior Account Manger, Cynthia provides outstanding hands-on service to clients and offers timely, innovative solutions to meet their needs.

Her knowledge in digital marketing includes Google analytics reporting, conversion tracking and reporting, call tracking and reporting, search engine optimization (SEO), paid search (traditional and advanced), display advertising and retargeting, account management, social media management, content management, and marketing automation.

Cynthia is part of the local community in Santa Rosa and loves traveling to new countries, attending sporting events, collecting vinyls, and spending time with family and friends. Cynthia’s favorite pastime is BBQ’ing in good weather, good music, and good company.


Chief Financial Officer

Judy Kelly is a principal and the Chief Financial Officer at WSI Smart Marketing. As Director of Production for the past 10 years, she oversees and coordinates the digital content, design, image production, multi-media production and publishing in conjunction with cross-functional development teams to deliver and maintain first-class websites.

Judy enjoys working with clients to learn about their businesses and establish the scope of their projects to ensure quality solutions. She enjoys the process of planning, organizing, and promoting web content and site development that includes graphic design, content writing/editing, and web coding.

Judy attended Santa Rosa Junior College and graduated from College of Marin with a Certificate in Court Reporting. Her years of experience in court reporting as well as her studies in interior home design have grounded her creative ambitions and served her well in website design production and content writing.

Judy is married, the mother of three sons, and Nana to four amazing grandchildren. She loves to travel, garden, cook and read.


Sr. Project Manager

Brandon Kelly is the Senior Project Manager for WSI Smart Marketing. He possesses excellent management and organizational skills and has nine years of experience in web production with WSI. He supervises and tracks ongoing development of websites, manages coding personnel, and ensures that all multimedia and written and visual content are precisely formatted and integrated. He is responsible for new product launches.

Brandon is engaged in a number of supervisory roles to ensure consistent website presence. He manages a dedicated server and is proficient in working on diverse and complex issues that require in-depth analysis, evaluation, and resolution.

Brandon assists staff in development of online support strategies and is exceptional when it comes to teamwork. He focuses on providing excellent customer satisfaction and customer loyalty.

Family, friends, hiking, Netflix, and the world of investing are Brandon’s main interests.