Landing Page Optimization
Landing page optimization provides the single biggest opportunity to positively impact your return on marketing dollars invested.
The biggest challenge B2B marketers face in regards to lead generation is generating high-quality leads. WSI can help improve lead quality through Landing Page Optimization.
Most companies spend a fortune on advertising yet they never test and optimize their website for conversion performance. This is usually the quickest way to turn failing campaigns into profitable investments.
A one percent improvement in conversion (e.g. lead generation or sales) could equate to significant increases in bottom line profits from our experience.
Shocking Statistic: Over 67 percent of all companies never perform A/B or multivariate testing on their website.