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How to Improve Your Google Ads Quality Score

Advertising on Google with Google Ads is one of the best ways to expand your business’s reach. Google Ads can be used for generating leads, increasing sales, and driving valuable customer activity. One important thing to note with Google Ads is that your ads begin showing as soon as the campaign turns on. This makes paid search campaigns a valuable opportunity for businesses looking for quicker ROI on digital marketing. After an ad is placed, Google evaluates its quality and relevance to assign a Quality Score.

Some factors on which Quality Score depends are:

  • Your Click-Through Rate (or CTR)
  • Your Google Ads account performance in the past, if any
  • The relevance of your ad text
  • The quality and relevance of your landing page
  • The relevance of keywords to their ad groups

No one (other than Google) knows exactly how much weight each factor carries. However, what we do know is that CTR is the most important component. Google uses previous user interactions with your ads as a way to gauge how relevant future users may find them.

Why is Quality Score Important?

As an advertiser, taking steps to increase your Google Ads Quality Score should be at the top of your priority list. Your Google Ads Quality Score will determine whether your ad is eligible to enter an auction. Advertisers with a small budget but a good Quality Score can still get their ad placed in top position.

Google Ads Quality Score also has a major impact on ad placement on the Google Display Network. A low Quality Score would mean less traffic to your site and a lower ROI.

Tips to Increase Google Ads Quality Score

Repair Your Destination URLs

Repair broken destination URLs and make sure they lead to working landing pages. Replace forward and backward slashes with blank spaces or dashes. Replace commas and ampersand with dashes.

Use Relevant Keywords

Use relevant and long-tail keywords for your campaigns that can boost traffic.

Optimize Landing Pages

Follow landing page best practices. Make sure your pages connect directly with ad groups.  These steps will help you improve your customer experience and increase engagement by ensuring your ads are leading visitors to relevant pages.

Refine Ad Text

Write relevant ad copies targeted to your ad groups. Remember, effective ads get higher CTR, which is one of the most effective ways to increase your Google Ads Quality Score.

Check Your Website Speed

Use Webmaster tools or Google Analytics to test your website speed. Make sure your website does not take more than five seconds to load (ideal website load time is about2-5 seconds).

WSI Smart Marketing is among the most sought-after marketing agencies in Santa Rosa. If you’re looking to partner with a company with years of Google Ads experience, look no further! Whether you are looking to generate leads, drive additional sales, or run a brand equity campaign, our digital marketing experts have you covered. We have experience with successful Google Ads campaigns in a multitude of industries. To discuss your digital marketing needs with our team, please call us at 707-843-3714.

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How Can You Build Your Brand Digitally?

Whether you own a small business or are at the helm of a multinational company, you need to come up with a plan to grow your online presence. More often than not, potential customers stroll right past businesses with little to no online presence. Building a brand digitally encompasses more than just creating a website with a flashy design or multiple social media accounts.

Developing brand equity does not happen overnight. It takes years of persistence and dedication to build and maintain an extraordinary brand. When it comes to brand development, there is no such thing as a one-size-fits-all solution. Strategic initiatives that work for a brand may not deliver similar results for another business. Brand building is definitely not a straightforward path.

Every business has unique strengths and objects to overcome which all play a part in the creation and execution of a digital marketing strategy. That said, there are some strategies that almost any business can use to grow its brand digitally.

Use Multiple Platforms

Digital marketing has come a long way and is ever-evolving. To ensure you are able to keep up with the rapidly changing digital landscape, don’t put all your eggs in one basket. While platforms such as Facebook and Twitter are delivering results today, they may fall out of favor tomorrow. This is why it is important to diversify your business’s online presence and make use of any platforms that your target audience may be on.

Remember, digital marketing is all about testing, pivoting, and adapting. It is important to never become over-reliant on a singular platform, tactic, or strategy. Instead of sticking to a plan that has stopped working, look for a new solution.

Use a Measurable Strategy/Plan

Arbitrary strategies/plans that cannot be measured will get your business nowhere. Clearly define every goal and milestone to ensure that you have measurable results to analyze the impacts of your efforts.

For instance, if your goal is to increase your Instagram followers by 100,000 in the next quarter, ask yourself important questions such as: What do you aim to achieve by increasing your followers? Do you want to establish your brand as an authority in your industry? Do you expect a certain percentage of your followers to convert to customers? Or do you think it is important for successful brand positioning?

Prior to setting goals, analyze how they will help your company move towards your goals. Instead of speculating, use tools to measure everything in terms of data for reliable data.

Use Intriguing Content to Tell Your Brand Story

You need to give your brand a shot of personality. Use an A-team of content creators to build a compelling brand story through content. Use different types of video content such as product reviews, tutorials, vlogs, and behind the scenes to build trust with and engage your target audience.

Regularly upload pictures and informational, interesting content to your website and social media accounts. Use data journalism to combine data with interesting stories. Use infographics to help your target audience consume complex data in an easy to understand way. If you have reasons to believe that there are loopholes in your digital marketing strategy, talk to a digital marketing company in Sonoma County about the steps you need to take.

Looking for ways to improve your digital marketing ROI? WSI Smart Marketing, awarded as the best digital marketing company in Santa Rosa and Sonoma County, is here to help! Over the years, we have helped many businesses make their customers fall in love with their brand. To talk to one of our digital marketing experts, call us at (707) 843-3714.