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Using Local Reviews for Your Business

Online Review Management Companies in Santa Rosa

Local reviews matter and it’s shown that social proof drives purchases. People usually trust buyers reviews more than branded commercials and are more likely to purchase a product or hire a service if real buyers are happy with it.

When a customer leaves a positive review, they help market your brand. Positive local reviews provide a competitive edge while helping build credibility and improve your brand’s local ranking.

Why Are Local Reviews Important?

More people than ever before read local reviews before making purchase decisions. Every local business should implement a strategy to generate reviews. Research shows that around 86% of consumers read reviews of local businesses and 57% of buyers only use businesses with at least four stars.

However, it’s not just buyers, even Google loves businesses with positive reviews. Getting positive reviews is a great way to earn brownie points with Google. In fact, it’s been noted that Google Business listings with more reviews and higher ratings tend to get a boost in the search rankings.

This should come as no surprise considering the fact that Google’s goal is to give users the best options for local searches. Positive reviews is an effective tool when it comes to improving brand perception.

How Do I Get More Reviews?

Use In-store Placards

If you have a brick and mortar store, you can use in-store signage such as placards, banners, flyers, QR codes, and brochures to remind customers to leave reviews. You can also include a review request at the bottom of bill receipts.

Many businesses use a kiosk with an in-store app that directs customers to a page on their website where they can leave an on-site review.

Simplify the Process of Leaving Reviews

Have buttons and templates that allow people to leave feedback easily and swiftly. Ask for and collect reviews in channels in which your buyers are most active and receptive.

Instead of asking buyers to click on a link within email messages that will take them to a separate page, allow people to provide feedback by responding directly to mails.

Thank Customers For Leaving Positive Reviews

Send a personalized thank you note to people who leave glowing reviews and tell them how much it means to you. Remember, a little appreciation can go a long way. Thanking people is a great way to show the humane side of your brand.

Do Not Forget Those Who Leave Negative Reviews

Reach out to people who leave negative reviews. Try to understand the cause of their dissatisfaction and offer a solution. Do not take negative reviews personally as they often offer an opportunity to improve your products or services. Assure them that you will do everything possible to address their concerns.

WSI Smart Marketing is a leading review management company in Santa Rosa. We are committed to helping brands build an army of fans and strengthen their brand’s reputation. To learn more, call (707) 843-3714.

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4 Email Marketing Tactics

Email Marketing Agency in Santa Rosa

Pretty much everyone has an email these days so it’s no wonder businesses around the world use emails to build brand awareness, promote their products & services, and deliver their messages.

If you want to increase your reach, consider incorporating an email marketing strategy into your lead generation process.

Use Personalized Emails

Templates are generic and a generic email does not reflect the sender’s authentic tone and intentions. It’s no surprise that many people send run-of-the-mill, generic marketing emails to their trash without even clicking on them.

Personalizing your emails is one of the most effective ways to ensure recipients open and read them. To personalize your emails, address recipients by their names and send emails at the right time. Use information collected through sign-up forms to segment email lists to provide relevant information.

Congratulate recipients on their achievements. Suggest them products or services you think they will find useful. Send emails congratulating receivers on special occasions such as their birthday or anniversary.

Talk About the Recipient

An email should be focused on the recipient, not the sender. If you focus on yourself, the recipient may not even care to click on the email, let alone read it. Afterall, why would an individual want to read an email from a business that talks about its own achievements?

Use emails that make recipients feel that you’re talking to them. Talk about their pain points and how your solution can address them. Maintain a polite and sincere tone while keeping the message short and simple.

Use Effective Call-to-Actions

Use effective CTAs that motivate recipients to take the desired action. Use action verbs and words that evoke enthusiasm and emotions without being too pushy. Give recipients reasons to take the desired action. Tell them how they could miss out on opportunities if they do not take the desired action to evoke FOMO (fear of missing out).

Use Catchy Subject Lines

To make your emails stand out in a cluttered inbox, use catchy subject lines. Use short and to-the-point subject lines. Avoid spam words and ask open-ended questions in your subject lines. If an email contains a video, make sure the subject line talks about it.

WSI Smart Marketing is a renowned email marketing agency in Santa Rosa. Whether you want to build a new email marketing strategy from scratch or revamp an existing one, our team can help. We have mastered the science of creating emails that nudge recipients without pushing them away. To make an appointment, call (707) 843-3714.