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Why do ads follow me around?

August 27, 2020 | < 1 minutes to read
Why do ads follow me around?

You’ve likely noticed ads following you around online. These ads are part of a retargeting, or remarketing, strategy in a paid search campaign and will follow you around for a set period of time after you either view or click on an ad. The function of these ads is to help keep your business top of mind and entice the user to return to your site to purchase.

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