How email marketing can help businesses?

Email marketing helps position your business within your customer’s minds. It helps you remain top of mind and encourages repeat business while driving additional traffic through to your website.

How many emails should I send to my lists?

A good benchmark to start with is one email a month based on your industry. However, this number can change based on the aggressiveness of your campaign, the needs of your customer base, and what type of content you are providing.