How long does it take for pay-per-click to work?

PPC starts working as soon as the campaign is made live, however, it usually takes about three months to get it fully optimized and working properly. However, businesses can use a PPC campaign to find and generate new leads immediately.

Does pay-per-click include social media ads?

Pay-per-click does include social media ads. However, campaigns like Facebook, Instagram, and LinkedIn ads are part of a pay-per-click campaign known as Social Media Marketing.