PPC starts working as soon as the campaign is made live, however, it usually takes about three months to get it fully optimized and working properly. However, businesses can use a PPC campaign to find and generate new leads immediately.
Does pay-per-click include social media ads?
Pay-per-click does include social media ads. However, campaigns like Facebook, Instagram, and LinkedIn ads are part of a pay-per-click campaign known as Social Media Marketing.