What are the benefits of using social media for my business?

Not only is social media another way to provide customer service, but also it’s a chance to showcase your business’s portfolio. With a post, you can express the human side of your brand with who you are, what you do, and what you represent. People want to see more than your website; they want to see the culture of your business, what you’re doing outside the office in your community, and who your team is. Social media helps increase your brand’s credibility and exposure.

What kind of content should I post?

You should post content that is relevant and can be of value to your followers. You need to post content that shows what your business does and who you are. If you are selling a product or services, post about the value of it or show your followers behind the scenes.