Not only is social media another way to provide customer service, but also it’s a chance to showcase your business’s portfolio. With a post, you can express the human side of your brand with who you are, what you do, and what you represent. People want to see more than your website; they want to see the culture of your business, what you’re doing outside the office in your community, and who your team is. Social media helps increase your brand’s credibility and exposure.
TikTok is a video-sharing app where you make 15-second videos on any topic whether it’s lip syncing to a popular song on a Friday afternoon in the office or sharing helpful tips and using the text overlay feature. It is the newest popular social media platform with various users from all backgrounds and ages.