Search Engine Optimization
Proudly Serving Santa Rosa, Sonoma County, Marin County, Napa County and Beyond
Increase Leads & Sales
SEO is the art and science of improving the quality and volume of traffic to your website. Increased traffic yields increased sales. Our SEO experts in Santa Rosa apply proprietary and sophisticated tactics to bring your site to the top of Internet search engines like Google, Bing, Yahoo, and AOL. WSI Smart Marketing specializes in SEO internet marketing in Santa Rosa and beyond.
Visibility in the search engines will improve your company’s online brand exposure while increasing the number of visitors to your site, their time spent on your site, and conversion of your visitors into steadfast customers. Having your business come up when potential clients search for products and services by keyword means more exposure for your business.
“The secret of getting ahead is getting started.”
– Mark Twain
Our SEO experts in Santa Rosa attend major search engine marketing workshops throughout the nation and stays in constant communication with other industry experts to collaborate and keep aware of the newest and most effective SEO tools and techniques.
Using innovative methods, we’re often able to update clients’ SEO campaigns before new updates to Google’s algorithm are implemented, thus shielding clients from falling in the rankings.
Our SEO consultants will create a customized marketing strategy for your business. An evaluation will be done to analyze which search engine algorithms are at work and what Internet users are searching for as it relates to your business. This evaluation will include such basic actions as:
- Assessment of your target market to determine its size and relevance to your products or services
- Evaluation of important keywords necessary to drive interested customers to your website
- Evaluation of your website presentation
- Evaluation of your website structure
- Updating of your website so that search engines can easily find it
In addition to the basic evaluations, our SEO experts will ascertain what unique content to add to your site to ensure proper and effective indexing by search engine robots. Your website will then be more available as well as more appealing to your visitors.
The End Result
The outcome will be a remarkably effective optimization of your website and will result in the following valuable benefits for your business:
- Improvement in your website exposure and rankings
- More visitors to your website
- Increase in leads and sales
- Greater return on your investment of marketing dollars
Analytics and Reporting
Web analytics track a visitor’s behavior during their visit to a site. This data is collected and analyzed to further your marketing and business objectives, which allows businesses to determine and measure progress in reaching goals within the organization.
All SEO internet marketing campaigns are continually monitored, assessed and adjusted to achieve the best results possible. We prepare monthly reports that include a campaign summary analysis, top rankings, and analytics information. Our consultants are available for in-person strategy meetings as needed by our clients.
Reporting will be based on the analytics of your website along with information provided by the search engines themselves. This data is combined with our knowledge and experience within the industry to provide direct and pertinent reporting as well as to identify recommendations.