This Spring-cleaning season, make sure to remember your website. Regular cleaning and maintenance are essential for keeping the backend of a website safe and running smoothly. A regularly maintained website provides users with many benefits, including:
- Improved user experience leads to higher satisfaction levels and more conversions.
- Increased website traffic due to improved search engine rankings.
- Faster loading times improve customer retention rates.
- Enhanced security as the website is less vulnerable to attack by malicious users or bots.
As the leading marketing company in Sonoma County, WSI Smart Marketing values our client’s website security and ongoing greatness, which is why this Spring, we want to ensure you know how to do the most for your website.
Optimize Images
Optimizing website images increases page speed and improves performance. Compress and resize images to ensure they only take up a little space on your server or impact the user experience.
Optimizing website images is important for digital marketing campaigns as it helps to improve page speed and create a better user experience. Page speed is an essential factor in search engine rankings, as Google considers how long it takes for pages to load. Faster load times lead to higher rankings and more visitors and potential customers.
Update Plugins & Themes
Keeping your plugins and themes up to date will help ensure your website runs smoothly and securely with minimal downtime.
Keeping plugins up to date is vital for the security and performance of any website. Outdated plugins are vulnerable to malware attacks, hackers, and malicious actors.
Updated plugins are more secure and often have improved features that can improve a website’s speed, usability, and overall experience.
It’s important to keep an eye on plugin updates and install them as soon as possible to ensure the best performance for your website.
Update Passwords
Ensure you have the right security settings and that confidential information, such as passwords, is encrypted properly.
Changing your password regularly is one of the best ways to protect yourself online. It’s important to create strong passwords that include a mix of uppercase and lowercase letters, numbers, and symbols.
Changing your password regularly ensures that if someone does get access to your account, you don’t have to worry about them being able to use it for longer than necessary.
If it’s time to give your website a spring cleaning and unsure where to start, call the WSI Smart Marketing experts today. Our team of digital marketing consultants can help you ensure your website stays safe, fast, and functional online. To learn more about our website and digital marketing services, contact us by calling (707) 843-3714.
