Search Engine Optimization
Increase Your Visibility
Even though you may have the greatest website on the Internet, it’s of no value if no one can find it. Today, 97% of customers search online for services and products they want to use. The algorithms used by search engines continuously update and change to make sure the most relevant websites rank high for relevant search terms. Through our adaptive SEO approach coupled with our other digital marketing services, our experts will ensure your website stays relevant and your search rankings rise—making sure your business is found by your target customers.
More Leads, More Customers, More Sales
Whether or not you own a well-established business or a new one, visibility on the Internet is critical to successful marketing. With 20 years of experience, our specialists know how to identify, analyze and set appropriate goals that will outrank your competition. We create unique SEO strategies to maximize your reach in organic search engine results and enhance website usability that drives leads for your business. Look no further than WSI Smart Marketing to provide you with the following services to maximize new leads, customers, and sales.
We analyze your competitors for their strengths and weaknesses to give you a competitive edge and to one-up your competition.
We make certain your website pages convert visitors into loyal customers and that the site is fully optimized to achieve high rankings.
Links from high-quality sources drive greater traffic and sales for your business. It’s all about building your search engine visibility.
We craft compelling content that interests your potential customers such as blog posts, press releases, social media, videos, and more.
Social media are popular platforms that increase brand recognition and indirectly have a positive effect on your website rankings.
Through graphs and metrics, we’ll show you our results and how they are positively impacting your online traffic growth and ROI.
High Website Rankings with SEO
Search Engine Optimization (SEO) is the technical practice of raising the quality and volume of traffic to your website. Increased traffic yields increased sales. Our SEO experts in Santa Rosa apply proprietary and sophisticated tactics to bring your site to the top of Internet search engines like Google, Bing, Yahoo!, and AOL. WSI Smart Marketing specializes in SEO Internet marketing in Santa Rosa and beyond.
Visibility in the search engines will improve your company’s online brand exposure while increasing the number of visitors to your site, their time spent on your site, and conversion of your visitors into steadfast customers. Having your business come up when potential clients search for products and services by keyword means more exposure for your business.
Our SEO experts attend major search engine marketing workshops throughout the nation and stay in constant communication with other industry experts to collaborate and keep abreast of the newest and most effective SEO tools and techniques. Using innovative methods, we’re often able to update clients’ SEO campaigns before new updates to Google’s algorithm are implemented, thus shielding clients from falling in the rankings.
Our SEO consultants will create a customized marketing strategy for your business. An evaluation will be done to analyze which search engine algorithms are at work and what Internet users are searching for as it relates to your business. This evaluation will include such basic actions as:
- Assessment of your target market to determine its size and relevance to your products or services
- Evaluation of important keywords necessary to drive interested customers to your website
- Evaluation of your website presentation and content
- Evaluation of your website structure
- Updating of your website so that search engines can easily find it
In addition to the basic evaluations, our SEO experts will ascertain what unique content to add to your site to ensure proper and effective indexing by search engine robots. Your website will then be more available as well as more appealing to your visitors. Regardless of the fact that major search engines like Google change their algorithm hundreds of times a year, our adaptive SEO strategies will ensure your website keeps showing up in relevant search results. The outcome will be a remarkably effective optimization of your website and will result in the following valuable benefits for your business:
- Improvement in your website exposure and rankings
- More visitors to your website
- Increase in leads and sales
- Greater return on your investment of marketing dollars
Analytics and Reporting
Web analytics track a visitor’s behavior during their visit to a site. This data is collected and analyzed to further your marketing and business objectives, which allows businesses to determine and measure progress in reaching goals within the organization.
All SEO Internet marketing campaigns are continually monitored, assessed, and adjusted to achieve the best results possible. We prepare monthly reports that include a campaign summary analysis, top rankings, and analytics information. Reporting will be based on the analytics of your website along with information provided by the search engines themselves. This data is combined with our knowledge and experience within the industry to provide direct and pertinent reporting as well as to identify recommendations. Our consultants are available for in-person strategy meetings as needed by our clients.
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Did You Know?
Most businesses with an online presence rely on Google search engines to attract new customers. Here are some good reasons why it's important to stay up to date with this marketing trend:
Search engines drive 93% of web traffic
70% to 80% of website users ignore the paid ads and instead use organic search results
Three-quarters of SEO is off-page via backlinks, social media, directories, and other means
SEO leads have a nearly 15% close rate compared to 1.7% for outbound leads