Embrace Digital. Stay Human.

SEO on the Go

What is search engine optimization? How does SEO work? How do SEO and SEM differ? What is Google Local Services? How can you improve your conversion tracking? Those, and other questions, are answered in the videos below.

— Your host, Ryan Kelly, Founding & Managing Partner, and Sr. VP Marketing Strategies at WSI Smart Marketing


Speaker, Teacher, Mentor

Ryan Kelly is a principal and the Chief Operating Officer and Chief Strategist for WSI Smart Marketing. Ryan has 13 years of highly successful sales and marketing experience in Internet solutions and sales. He has assisted countless companies in developing and achieving profitable business strategies and goals through advanced online digital marketing solutions.

Although he has a passion for Digital Marketing, he especially loves the speaking, teaching and mentoring aspect of his work. Ryan’s experience in marketing, sales, and training keep him in high demand as a speaker. He has been invited as a guest lecturer at Sonoma State University and has spoke at such venues as the WSI Global Conference in Montreal, QC and WS, Regional Conferences throughout the United States. Ryan also speaks at Small Business Development Centers, The North Bay Business Builders Association, Chambers of Commerce, Downtown Business Associations, Hispanic Chambers of Commerce’s, The California Association of Realtors, The Sonoma County Alliance and The Professional Marketing Group of the North Bay.
When Ryan is not working, he’s spending time with his beautiful wife Amanda, his ninja son Lincoln and his artistic daughter Abby. Ryan loves anything island related. That’s right—island music, anywhere with a body of water he can sit next to and swim in, any kind of island food and all things island culture.


Let’s talk about the power of hashtags and how it helps The Heartfelt Help Foundation on Social Media!
How do you know which conversions to focus on? Let’s talk about how to be efficient and prioritize conversions.
Leverage traffic & user interaction by implementing these common website conversion winners into your website.
Here are the different types of content you can add to your website as part of your content marketing strategy.
Content marketing aims to attract and engage an audience. Learn how and where you can get started now.
Learn more about how you can determine an appropriate marketing budget for your business.
Should you invest in website security for your business? Watch this episode to find out.
Learn about the common website conversion killers that you should look for during your next website audit.
Learn more in part two about how conversion tracking works and the methods behind it.
Conversions are valuable online marketing tools. Watch this episode to find out why.
Have you wondered what happens when you stop doing SEO? Watch this episode to find out.
Watch this episode to find out why surveying your customers is much more valuable than you might realize.
Is your business’s website is following ADA guidelines? Watch this episode to find out why it is so important to do so.
Starting your online marketing strategy is not as complex as you think. Check out this episode to learn more.
In this episode of SEO on the Go, I give you a sneak peek into the current trends of SEO and digital marketing.
In this episode, I answer the question “Does SEO really matter?” Watch this video to find out the answer!
If you are realizing that your business cannot survive on referrals alone, watch this episode to find out why!
Have you ever thought, “I don’t get leads online, why should I invest in marketing?” Watch to find out more.
Here are marketing tips on how to effectively reach clients and prospects with more than just SEO and Ads!
When does it make sense to pivot or change your marketing strategy?
Does email marketing work? Is there such a thing as sending too many or too little emails?
Is there a difference between Search Engine Optimization and Voice Search Optimization?
What are hashtags? When and where do I use them? Hashtags explained here.
What is marketing lift? Was it Google, Facebook, or Yelp that worked?
When does it make sense for my business to start spending money on promoting reviews? Watch and learn.
Now that your business is getting reviews, is it going to help your SEO? The answer is yes and no.
Which review sites should you be using for your business? Is it Facebook, Yelp, or Google? Watch to find out.
Ever wondered if those ads online that follow you around actually work? Watch this episode to find out.
Did you know each social media needs a different voice? Our 3 guests explain what they are.
Don’t try to cheat Google! In this episode, you’ll learn about white hat vs. black hat SEO.
Find out what the difference is between SEO and SEM and how to use both for your website in this video.
Learn more about how you can be in charge of what goes behind your website.
Ryan answers one of the most commonly asked question, “How long does SEO take to work?”
Is adding new content & blogs important for my site? Why does Google care?
What kind of SEO reports should I expect from a digital marketing agency?
How do I properly integrate keywords into my website content to help my business get found online?
Ever wonder how to choose the right keyphrases for your marketing? Well, here ya go.
How do the pros do keyword research? It can’t be that hard.
What in the world is SEO anyway? We’ve made it easy for you.
Tired of long, annoying answers to simple questions? Welcome to Digital Marketing simplified!