Embrace Digital. Stay Human.

Episode 20

Does email marketing work? Is there such a thing as sending too many or too little emails?

Hey and welcome back to SEO on the Go. My name is Ryan Kelly and I’m your host, and today I’m going to be answering the question, “Does email marketing work?” And if you’re asking this question, I’m going to guess that maybe you’re hoping the answer is no. I think I’ve run across a lot of preconceived notions that email marketing doesn’t work. That it’s hard to make work. That it’s hard to find things to talk about, but the truth is, the bad news is, it works. And the good news is it’s easy.

It just takes, uh you know if you watch a lot of my videos you see that I talk a lot about having purpose, and having a process, and strategy, and being meaningful, and having meaningful conversations. It’s the same thing with email marketing. You need to have a frequency of your emails. You need to have messaging that’s important and valuable to your prospects and your clients. You shouldn’t be over emailing or under emailing. So, you should be managing and watching their engagement. Include videos in your emails because people prefer to watch videos than read emails. Email marketing definitely works. It works in nurturing the relationship that you have with that prospect or client. You can work on things like conveying your company culture, the quality of your product, um the nature of your customer service.

There’s so much you can convey in email marketing; I highly recommend it. So, if you like this, subscribe to my channel, like my content, and until next time I’m Ryan Kelly, your host of SEO on the Go.