Behind Every Great Business is a Dedicated Team

Ryan Kelly

Founding & Managing Partner

Ryan Kelly is the Founding & Managing Partner and Sr. VP Marketing Strategies at WSI Smart Marketing. He has 20 years of highly successful sales and marketing experience in Internet solutions and print advertising.

Ryan is nationally recognized as one of America’s premier digital marketing strategists, speakers, teachers, and mentors. He has assisted innumerable companies throughout the United States and abroad in developing and achieving profitable business strategies and goals.

Over the past 14 years, Ryan has worked tirelessly partnering with companies around the country to assist them in building their brand, designing predictable lead generation products, creating engaging and award-winning websites, and creating and/or managing their online social platforms. He is also a certified and licensed conversion specialist. This means that Ryan works hard to create transparent reporting that creates true accountability to performance.

When Ryan is not working, he’s spending time with his beautiful wife Amanda, his ninja son Lincoln, and his artistic daughter Abby. Ryan loves anything “island.” That’s right—island music, island food, and anywhere there is a body of water that he can sit next to or swim in.

Meet Ryan Kelly

Cynthia Mordecai

Marketing Division Director

Meet Cynthia Mordecai

Mandi Foster

Accounting & HR Division Director

Mandi Foster is WSI’s Accounting Manager. She is responsible for overseeing the daily operations of the accounting department. Mandi has been a resident of Sonoma County for more than 20 years and holds a Master’s Degree from Sonoma State University and a Bachelor’s Degree from University of California, Davis. After receiving her Master’s Degree she spent five years as the office manager and bookkeeper for a non-profit organization. She took a break to raise her twin boys and then rejoined the workforce, spending four years working for Cardtronics as a web portal administrator and liaison between their vendors and accounting department.
Outside of the office, Mandi loves hanging out with her husband Corey and her twin boys, Colton and Kittrick. They love exploring the outdoors including camping, hiking and skiing as well as visiting amusement parks and seeing how many roller coasters they can ride in one day.

Meet  Mandi Foster

Joshua Banks

Sales Division Director

Joshua Banks is the Sales Division Director here at WSI Smart Marketing. A lifetime Sonoma County resident, Joshua is a graduate of Sonoma State University, having studied Business Administration with a focus on marketing. He is president of the SSU Professional Sales and Marketing Club.

As Sales Director, Joshua provides clients with excellent service in a timely manner while giving insights on their SEO campaign goals.

Joshua has a sharp mind and a sharper wit. His knowledge of Google AdWords coupled with an interest in inbound marketing helps him excel as a sales director. Joshua’s knowledge of digital marketing includes marketing automation, Google Analytics reporting, content generation and management, search engine optimization (SEO), and industry trend analysis.

As an Eagle Scout, Joshua has a love of the outdoors and can frequently be found hiking or camping in the hills of Sonoma County. Outside of the office, Joshua enjoys spending time with his family and cheering on his favorite competitive gaming team.

Meet Joshua Banks

Nicole Arduini

Account Manager

Nicole Arduini is an Account Manager at WSI Smart Marketing. Nicole grew up in Illinois and attended Northern Illinois University. She graduated with a Bachelors in Communication Studies with a focus in Marketing.

Growing up amongst cornfields in the midwest, Nicole learned early on that she yearned for warmer weather, and coastal views. When the stars aligned in 2021, she and her boyfriend moved to Sonoma County to begin their new careers after graduating college.

Nicole’s communication skills paired with her analytical view of digital marketing are what make her an excellent account manager. Nicole’s knowledge of digital marketing includes analyzing Google Analytics reports, search engine optimization (SEO), content generation and management, and more. Nicole loves to help businesses optimize their digital presence to achieve the most success.

Outside of the office, Nicole enjoys riding motorcycles with her friends, and finding fun new places to stop along the West Coast. She is always looking for recommendations for coffee shops, restaurants, and other favorite local places!

Sarah McCamish

Social Media Coordinator

Sarah McCamish is a Social Media Coordinator for WSI Smart Marketing. She is Santa Rosa born and raised and is a graduate of Johnson and Wales University- Providence. She has a bachelor’s degree in Media and Communications.

After moving back to Santa Rosa to strengthen her bonds with her community, Sarah’s passion for community building was ignited. After using social media to build her online community across platforms, she then turned to creating social media strategies for startup companies.

For Sarah, social media is about building relationships. At WSI, Sarah creates detailed social media strategies to help align online and offline presences for businesses. She is experienced in managing accounts on Facebook, Instagram, Twitter, LinkedIn, Tik Tok, Pinterest, YouTube, and more.

Sarah enjoys exploring the world’s culinary conquests through her kitchen, deep-diving into pop culture, rollerblading, camping, and chasing the best views in California. Sarah unwinds by spending time in the great outdoors and finding luxurious spots to relish in the best food and drinks the West Coast has to offer.

Idalis Paz-Garcia

Web Design Project Manager

As the Web Design Project Manager here at WSI Smart Marketing, Idalis’ goal is to provide high quality designs and services to her clients to help create the websites that will be the face of their business.

Idalis Paz-Garcia has experience with front-facing clients and as well with web designing when it comes to designing for usability and aesthetic views. With her degree of Graphics Informative Technology with an emphasis in Web Design & User Experience from Arizona State University, Idalis is looking for ways to help not only her clients, but their users as well to create a welcoming environment that all can enjoy.

When Idalis isn’t designing away, you can find her at local coffee shops or exploring any place on the map as she enjoys traveling and making memories wherever she can. She has three pets that she loves dearly and as a huge animal lover she is always excited to meet other animals that she passes by. To unwind, Idalis spends time with her friends while enjoying local breweries, wineries, and delicious food.

Jeferson Alvarez

Marketing Consultant

Jeferson Alvarez is our marketing consultant here at WSI. Raised in Santa Rosa he studied at Santa Rosa Junior college where he received his Associate’s degree in Business administration. He is currently pursuing his Bachelor’s Degree in Business with a concentration in Finance.

Paired with his passion for small business and his knowledge of the fundamentals of what investments make or break businesses; Jeferson is here to help businesses take their digital marketing to the next level.

Jeferson specializes in working with business owners in discovering where their digital marketing opportunities lie, and how they can map out a strategy and solidify their brand. Using his expertise in SEO, Google Ads, and lead generation, he strives to help every business achieve its unique goal.

Aside from business, Jeferson has a passion for watching movies; his favorite genres are thrillers and mind-benders. His favorite time of the year is summer because he enjoys all the beautiful spots California has to offer. As long as he is near a body of water he’s happy.

Available Position

Social Media Coordinator

Position Available

JUDY KELLY

Founding Partner / Sr. Advisory Counsel

Judy Kelly is a Founding Partner / Sr. Advisory Counsel at WSI Smart Marketing. As Director of Production for the past 14 years, she oversees and coordinates the digital content, design, image production, multi-media production and publishing in conjunction with cross-functional development teams to deliver and maintain first-class websites.

Judy enjoys working with clients to learn about their businesses and establish the scope of their projects to ensure quality solutions. She enjoys the process of planning, organizing, and promoting web content and site development that includes graphic design, content writing/editing, and web coding.

Judy attended Santa Rosa Junior College and graduated from College of Marin with a Certificate in Court Reporting. Her years of experience in court reporting as well as her studies in interior home design have grounded her creative ambitions and served her well in website design production and content writing.

Judy is married, the mother of three sons, and Nana to four amazing grandchildren. She loves to travel, garden, cook and read.

Meet Judy Kelly

KEN KELLY

Founding Partner / Sr. Advisory Counsel

Ken Kelly is a founding partner and the past Chief Executive Officer/President of WSI Smart Marketing. He co-founded the agency in 2007 and helped develop the plan that made WSI Smart Marketing a top agency producer focused on helping companies reach the next level of success.

With a career spanning four decades, Ken has achieved a thorough knowledge of marketing, sales and business management and understands how to promote businesses in an ever-changing and competitive market. His career association has included prestigious companies like Immucor, Inc., which grew to rank number one in the world within its industry.

His past experience includes teaching at the high school and university levels as well as teaching advanced sales skills and management in the medical field.

Ken holds a bachelor’s degree from Eastern Washington State University.

He is a husband, father of three sons, and grandfather to four exceptional grandchildren. In his spare time, Ken enjoys writing and is a published author.

Meet Ken Kelly