Behind Every Great Business is a Dedicated Team
Meet our passionate team of leaders that is constantly propelling our clients to new levels of success.


CYNTHIA MORDECAI
Marketing Division Director
CYNTHIA MORDECAI
Marketing Division Director
As Marketing Division Director, Cynthia oversees the Marketing Division for WSI, delivering world-class service, transparency, and partnership with all of our clients. She is passionate about business and personal growth and is a lover of challenge, wellness, health, and positivity. Her main focuses include client retention, team leadership, company efficiencies, and working with her Marketing Team to generate profitable leads for WSI’s client portfolio.
Cynthia has 10+ years of experience in marketing, sales, and client relations and has a Business Marketing degree from Sonoma State University, School of Business and Economics. She’s been awarded as an International Top Contributor for her contributions to the global WSI network and industry and has extensive knowledge of digital marketing and business strategy, including search engine optimization (SEO), Google Ads, video marketing, email marketing, social media advertising, website development, graphic design, branding strategy, and more.
When Cynthia isn’t plugging away on her computer, you can find her at a HIIT fitness class, traveling somewhere new, reading up on personal development books, seeking the next challenge, listening to music, or spending time with family and friends. She loves brainstorming with business leaders within her community and around the world and seeks to elevate her knowledge and human potential on a daily basis.


MANDI FOSTER
Accounting & HR Division Director
MANDI FOSTER
Accounting & HR Division Director
Mandi Foster is WSI’s Accounting Manager. She is responsible for overseeing the daily operations of the accounting department. Mandi has been a resident of Sonoma County for more than 20 years and holds a Master’s Degree from Sonoma State University and a Bachelor’s Degree from University of California, Davis. After receiving her Master’s Degree she spent five years as the office manager and bookkeeper for a non-profit organization. She took a break to raise her twin boys and then rejoined the workforce, spending four years working for Cardtronics as a web portal administrator and liaison between their vendors and accounting department.
Outside of the office, Mandi loves hanging out with her husband Corey and her twin boys, Colton and Kittrick. They love exploring the outdoors including camping, hiking and skiing as well as visiting amusement parks and seeing how many roller coasters they can ride in one day.
Meet Mandi Foster


JUDY KELLY
Director of Production, Founding Partner
JUDY KELLY
Director of Production, Founding Partner
Judy Kelly is a principal and Director of Production at WSI Smart Marketing. As Director of Production for the past 14 years, she oversees and coordinates the digital content, design, image production, multi-media production and publishing in conjunction with cross-functional development teams to deliver and maintain first-class websites.
Judy enjoys working with clients to learn about their businesses and establish the scope of their projects to ensure quality solutions. She enjoys the process of planning, organizing, and promoting web content and site development that includes graphic design, content writing/editing, and web coding.
Judy attended Santa Rosa Junior College and graduated from College of Marin with a Certificate in Court Reporting. Her years of experience in court reporting as well as her studies in interior home design have grounded her creative ambitions and served her well in website design production and content writing.
Judy is married, the mother of three sons, and Nana to four amazing grandchildren. She loves to travel, garden, cook and read.


BRANDON KELLY
Sr. Project Manager
BRANDON KELLY
Sr. Project Manager
Brandon Kelly is the Senior Project Manager for WSI Smart Marketing. He possesses excellent management and organizational skills and has 12 years of experience in web production with WSI. He supervises and tracks ongoing development of websites, manages coding personnel, and ensures that all multimedia and written and visual content are precisely formatted and integrated. He is responsible for new product launches.
Brandon is engaged in a number of supervisory roles to ensure consistent website presence. He manages a dedicated server and is proficient in working on diverse and complex issues that require in-depth analysis, evaluation, and resolution.
Brandon assists staff in development of online support strategies and is exceptional when it comes to teamwork. He focuses on providing excellent customer satisfaction and customer loyalty.
Family, friends, hiking, Netflix, and the world of investing are Brandon’s main interests.


JOSHUA BANKS
Account Manager
JOSHUA BANKS
Account Manager
Joshua Banks is the Junior Account Manager at WSI Smart Marketing. A lifetime Sonoma County resident, Joshua is a graduate of Sonoma State University, having studied Business Administration with a focus on marketing. He is president of the SSU Professional Sales and Marketing Club.
As Junior Account Manager, Joshua provides clients with excellent service in a timely manner while giving insights on their SEO campaign goals.
Joshua has a sharp mind and a sharper wit. His knowledge of Google AdWords coupled with an interest in inbound marketing helps him excel as an account manager. Joshua’s knowledge of digital marketing includes marketing automation, Google Analytics reporting, content generation and management, search engine optimization (SEO), and industry trend analysis.
As an Eagle Scout, Joshua has a love of the outdoors and can frequently be found hiking or camping in the hills of Sonoma County. Outside of the office, Joshua enjoys spending time with his family and cheering on his favorite competitive gaming team.
Meet Joshua Banks


JULIANNA FERRARA
Web Design Project Manager
JULIANNA FERRARA
Web Design Project Manager
Julianna is WSI Smart Marketing’s Web Design Project Manager. She’s a cum laude graduate of Media Communications and Technology from Sonoma State University and studied human-centered iterative interaction design for mobile applications at one of Germany’s top three universities, Hochschule der Medien in Stuttgart. Her focus and passion remain steadfast around developing outstanding user experience and user interface designs for each web production project she oversees. She has a diverse background in marketing, copywriting, and social media management prior to her career change into User Experience and User Interface Design (UX/UI).
Julianna Is very excited to start a new chapter at University of California Berkeley where she’ll be participating in their state-of-the-art UX/UI Design technical immersion program.
Julianna loves a good challenge and enjoys working with clients to help them build a website that’s not only highly efficient but also something they’re beyond proud of. From birth to launch, Julianna takes meticulous care and great pride in her work designing web pages, generating great content, and making sure your business outshines on the worldwide web.
Great conversation starters with Julianna include traveling, surfing, reading, and ramen noodles.


SAYSHA HARRIS
Social Media Coordinator
SAYSHA HARRIS
Social Media Coordinator
Saysha Harris is the Social Media Coordinator for WSI Smart Marketing. She grew up in Santa Rosa and is a recent graduate of Sonoma State University. She has a degree in Business Administration with a concentration in management.
Social media has become a critical component in any business’s marketing plan. As the social media coordinator, Saysha develops social media strategies by creating engaging and informative content for WSI and its clients. Social media platforms include Facebook, LinkedIn, Instagram, Twitter, YouTube, TikTok, and more.
Saysha’s social media skills consist of forming a specific social media strategy to align with a company’s goals, generating and publishing original content, constructing a content calendar, providing excellent customer service by responding to followers, and analyzing and reporting on the impacts of social media on overall marketing efforts. She has a passion for social media and keeping up with new trends for online marketing.
Aside from posting on her own social media sites, Saysha enjoys spending time with her family and friends, going on adventures, drinking tons of coffee, and going for runs. Her way of relaxing includes reading a great book or binge-watching a new show on Netflix.
Meet Saysha Harris


KEN KELLY
Founding Partner / Sr. Advisory Counsel
KEN KELLY
Founding Partner / Sr. Advisory Counsel
Ken Kelly is a founding partner and the past Chief Executive Officer/President of WSI Smart Marketing. He co-founded the agency in 2007 and helped develop the plan that made WSI Smart Marketing a top agency producer focused on helping companies reach the next level of success.
With a career spanning four decades, Ken has achieved a thorough knowledge of marketing, sales and business management and understands how to promote businesses in an ever-changing and competitive market. His career association has included prestigious companies like Immucor, Inc., which grew to rank number one in the world within its industry.
His past experience includes teaching at the high school and university levels as well as teaching advanced sales skills and management in the medical field.
Ken holds a bachelor’s degree from Eastern Washington State University.
He is a husband, father of three sons, and grandfather to four exceptional grandchildren. In his spare time, Ken enjoys writing and is a published author.


RYAN KELLY
Managing Partner & Sr. VP Marketing Strategies
RYAN KELLY
Managing Partner & Sr. VP Marketing Strategies
Ryan Kelly is the managing partner and Sr. VP of Marketing Strategies at WSI Smart Marketing. He has 20 years of highly successful sales and marketing experience in Internet solutions and print advertising.
Ryan is nationally recognized as one of America’s premier digital marketing strategists, speakers, teachers, and mentors. He has assisted innumerable companies throughout the United States and abroad in developing and achieving profitable business strategies and goals.
Over the past 14 years, Ryan has worked tirelessly partnering with companies around the country to assist them in building their brand, designing predictable lead generation products, creating engaging and award-winning websites, and creating and/or managing their online social platforms. He is also a certified and licensed conversion specialist. This means that Ryan works hard to create transparent reporting that creates true accountability to performance.
When Ryan is not working, he’s spending time with his beautiful wife Amanda, his ninja son Lincoln, and his artistic daughter Abby. Ryan loves anything “island.” That’s right—island music, island food, and anywhere there is a body of water that he can sit next to or swim in.
Talk with a WSI Specialist Today
Let us show you what we can do!
With more than 25 years of digital marketing experience, WSI has a lot to offer your business. You can count on WSI to invest your hard-earned money into digital strategies that will grow your business. It’s simple to get started. Just give us a call at 707-843-3714, or fill out the form on the right.
We look forward to chatting!
“It's been really good working with WSI, very easy and professional. WSI has done a great job with my internet marketing."
Mike Chavez - Mike Chavez Painting, Owner.