Behind Every Great Business is a Dedicated Team

CYNTHIA MORDECAI

Marketing Division Director

Meet Cynthia Mordecai

MANDI FOSTER

Accounting & HR Division Director

Mandi Foster is WSI’s Accounting Manager. She is responsible for overseeing the daily operations of the accounting department. Mandi has been a resident of Sonoma County for more than 20 years and holds a Master’s Degree from Sonoma State University and a Bachelor’s Degree from University of California, Davis. After receiving her Master’s Degree she spent five years as the office manager and bookkeeper for a non-profit organization. She took a break to raise her twin boys and then rejoined the workforce, spending four years working for Cardtronics as a web portal administrator and liaison between their vendors and accounting department.
Outside of the office, Mandi loves hanging out with her husband Corey and her twin boys, Colton and Kittrick. They love exploring the outdoors including camping, hiking and skiing as well as visiting amusement parks and seeing how many roller coasters they can ride in one day.

Meet  Mandi Foster

JUDY KELLY

Director of Production Founding Partner

Judy Kelly is a principal and Director of Production at WSI Smart Marketing. As Director of Production for the past 14 years, she oversees and coordinates the digital content, design, image production, multi-media production and publishing in conjunction with cross-functional development teams to deliver and maintain first-class websites.

Judy enjoys working with clients to learn about their businesses and establish the scope of their projects to ensure quality solutions. She enjoys the process of planning, organizing, and promoting web content and site development that includes graphic design, content writing/editing, and web coding.

Judy attended Santa Rosa Junior College and graduated from College of Marin with a Certificate in Court Reporting. Her years of experience in court reporting as well as her studies in interior home design have grounded her creative ambitions and served her well in website design production and content writing.

Judy is married, the mother of three sons, and Nana to four amazing grandchildren. She loves to travel, garden, cook and read.

Meet Judy Kelly

BRANDON KELLY

Sr. Project Manager

Brandon Kelly is the Senior Project Manager for WSI Smart Marketing. He possesses excellent management and organizational skills and has 12 years of experience in web production with WSI. He supervises and tracks ongoing development of websites, manages coding personnel, and ensures that all multimedia and written and visual content are precisely formatted and integrated. He is responsible for new product launches.

Brandon is engaged in a number of supervisory roles to ensure consistent website presence. He manages a dedicated server and is proficient in working on diverse and complex issues that require in-depth analysis, evaluation, and resolution.

Brandon assists staff in development of online support strategies and is exceptional when it comes to teamwork. He focuses on providing excellent customer satisfaction and customer loyalty.

Family, friends, hiking, Netflix, and the world of investing are Brandon’s main interests.

Meet Brandon Kelly

JOSHUA BANKS

Sr. Account Manager

Joshua Banks is the Junior Account Manager at WSI Smart Marketing. A lifetime Sonoma County resident, Joshua is a graduate of Sonoma State University, having studied Business Administration with a focus on marketing. He is president of the SSU Professional Sales and Marketing Club.

As Junior Account Manager, Joshua provides clients with excellent service in a timely manner while giving insights on their SEO campaign goals.

Joshua has a sharp mind and a sharper wit. His knowledge of Google AdWords coupled with an interest in inbound marketing helps him excel as an account manager. Joshua’s knowledge of digital marketing includes marketing automation, Google Analytics reporting, content generation and management, search engine optimization (SEO), and industry trend analysis.

As an Eagle Scout, Joshua has a love of the outdoors and can frequently be found hiking or camping in the hills of Sonoma County. Outside of the office, Joshua enjoys spending time with his family and cheering on his favorite competitive gaming team.

Meet Joshua Banks

JULIANNA FERRARA

Web Design Project Manager

Julianna is WSI Smart Marketing’s Web Design Project Manager. She’s a cum laude graduate of Media Communications and Technology from Sonoma State University and studied human-centered iterative interaction design for mobile applications at one of Germany’s top three universities, Hochschule der Medien in Stuttgart. Her focus and passion remain steadfast around developing outstanding user experience and user interface designs for each web production project she oversees. She has a diverse background in marketing, copywriting, and social media management prior to her career change into User Experience and User Interface Design (UX/UI).

Julianna Is very excited to start a new chapter at University of California Berkeley where she’ll be participating in their state-of-the-art UX/UI Design technical immersion program.

Julianna loves a good challenge and enjoys working with clients to help them build a website that’s not only highly efficient but also something they’re beyond proud of. From birth to launch, Julianna takes meticulous care and great pride in her work designing web pages, generating great content, and making sure your business outshines on the worldwide web.

Great conversation starters with Julianna include traveling, surfing, reading, and ramen noodles.

JULIA MCKAMEY

Social Media Coordinator

Julia McKamey is the Social Media Coordinator for WSI Smart Marketing. She grew up in Santa Rosa and is a recent graduate of California State University Long Beach. She has a degree in Business Administration with a concentration in Marketing.

Social media has become a critical component in any business’s marketing plan. As the Social Media Coordinator, Julia develops social media strategies by creating engaging and informative content for WSI and its clients. Social media platforms include Facebook, LinkedIn, Instagram, Twitter, YouTube, TikTok, and more.

Julia’s social media skills consist of forming a specific social media strategy to align with a company’s goals, generating and publishing original content, constructing a content calendar, providing excellent customer service by responding to followers, and analyzing and reporting on the impacts of social media on overall marketing efforts. She has a passion for empowering others through creative and social means.

Aside from posting on her own social media sites, Julia enjoys making Spotify playlists, fishing, wakeboarding, camping, and spending time with her family and friends. Her way of relaxing includes trying new recipes in the kitchen and adventuring outdoors.

Meet Julia McKamey

KEN KELLY

Founding Partner / Sr. Advisory Counsel

Ken Kelly is a founding partner and the past Chief Executive Officer/President of WSI Smart Marketing. He co-founded the agency in 2007 and helped develop the plan that made WSI Smart Marketing a top agency producer focused on helping companies reach the next level of success.

With a career spanning four decades, Ken has achieved a thorough knowledge of marketing, sales and business management and understands how to promote businesses in an ever-changing and competitive market. His career association has included prestigious companies like Immucor, Inc., which grew to rank number one in the world within its industry.

His past experience includes teaching at the high school and university levels as well as teaching advanced sales skills and management in the medical field.

Ken holds a bachelor’s degree from Eastern Washington State University.

He is a husband, father of three sons, and grandfather to four exceptional grandchildren. In his spare time, Ken enjoys writing and is a published author.

Meet Ken Kelly

RYAN KELLY

Managing Partner & Sr. VP Marketing Strategies

Ryan Kelly is the managing partner and Sr. VP of Marketing Strategies at WSI Smart Marketing. He has 20 years of highly successful sales and marketing experience in Internet solutions and print advertising.

Ryan is nationally recognized as one of America’s premier digital marketing strategists, speakers, teachers, and mentors. He has assisted innumerable companies throughout the United States and abroad in developing and achieving profitable business strategies and goals.

Over the past 14 years, Ryan has worked tirelessly partnering with companies around the country to assist them in building their brand, designing predictable lead generation products, creating engaging and award-winning websites, and creating and/or managing their online social platforms. He is also a certified and licensed conversion specialist. This means that Ryan works hard to create transparent reporting that creates true accountability to performance.

When Ryan is not working, he’s spending time with his beautiful wife Amanda, his ninja son Lincoln, and his artistic daughter Abby. Ryan loves anything “island.” That’s right—island music, island food, and anywhere there is a body of water that he can sit next to or swim in.

Meet Ryan Kelly

Nicole Arduini

Account Manager

Nicole Arduini is an Account Manager at WSI Smart Marketing. Nicole grew up in Illinois and attended Northern Illinois University. She graduated with a Bachelors in Communication Studies with a focus in Marketing.

Growing up amongst cornfields in the midwest, Nicole learned early on that she yearned for warmer weather, and coastal views. When the stars aligned in 2021, she and her boyfriend moved to Sonoma County to begin their new careers after graduating college.

Nicole’s communication skills paired with her analytical view of digital marketing are what make her an excellent account manager. Nicole’s knowledge of digital marketing includes analyzing Google Analytics reports, search engine optimization (SEO), content generation and management, and more. Nicole loves to help businesses optimize their digital presence to achieve the most success.

Outside of the office, Nicole enjoys riding motorcycles with her friends, and finding fun new places to stop along the West Coast. She is always looking for recommendations for coffee shops, restaurants, and other favorite local places!