Paid Search Advertising
Why Is PPC Advertising So Popular?
PPC (Pay Per Click) is an inexpensive and scalable form of paid search marketing. It connects your ads with people that are actively looking for your products and services online. As a driving force of ROI, PPC will QUICKLY drive traffic to your website and align you with new customers who are ready to make a purchase.
Increase Brand Awareness, Leads, and Sales
This important form of affordable online advertising allows you to promptly establish a solid search engine presence by purchasing selected keywords for placement in ads. PPC ads show up in the sponsored search results section on all major search engines, such as Google, Bing, Yahoo!, and MSN. You are only charged when a search engine user clicks on your ad. WSI Smart Marketing’s Pay Per Click solutions will help you target your audience, which improves brand awareness, leads, and sales. We ensure that people will come to your website if you pay for them.
Benefits of PPC Advertising
PPC advertising can be implemented rapidly. Results can be seen almost immediately, which is an advantage for new businesses.
Increase your bottom line by reaching potential customers at the exact time they are shopping for your goods or services.
Boost Brand Awareness
Gain immediate brand awareness by having your ad instantly land at the top of search page results. For a new business, this can be a real advantage.
Local businesses benefit from geo-targeted ads that display to customers in specific zip codes, cities, states or other geographical areas.
Modify Ad Spending
We can instantly modify your PPC campaign and the keywords they are based on to reflect changes in the market, new products or services, even seasonal influences.
Get instant insight into the effectiveness of your campaign and easily determine your ROI. You’ll know exactly how well your ad worked.
Drive Traffic and Conversions
If your business desires more visitors quickly, talk to our consultants about paid search solutions and the traffic you will receive. Our experts are committed to developing a customized solution for your business that will improve your overall lead conversion, increase your bottom line, and stay within your budget. We select appropriate keywords that will not only drive traffic to your business but also increase conversions (which ultimately means more sales). WSI is here to help you your business utilize this powerful advertising vehicle.
Maximize Your Search ROI
SEO (Search Engine Optimization) and paid search solutions are similar, so how can you know which one is best for your particular business? The answer depends on your goals, but generally both SEO and PPC can help your business. SEO requires a more involved and slower process, while PPC can produce fast, immediate results for a fixed cost.
Get The Results You’re After
If you’ve never considered using Pay Per Click advertising or if you’ve tried to manage your own account and didn’t get the results you were looking for, get a no-cost Pay Per Click analysis. We’ll let you know if a PPC advertising program can be an effective part of your online strategy. If you already have a paid search account, we’ll let you know why that account isn’t generating results.
Did You Know?
Because it takes time to achieve rankings through natural SEO, participating in paid search advertising (Pay Per Click) can be very beneficial and here's why:
Google notes that search ads can raise brand awareness up to 80%
An average of 41% of clicks go to the top 3 paid ads on the search results page
PPC ads are among the top 3 generators of on-page conversions
Paid search visitors are up to 50% more likely to make a purchase than organic visitors