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Episode 21

When does it make sense to pivot or change your marketing strategy?

Hey and welcome back to SEO on the Go. I’m Ryan Kelly, your host, and today I’m going to be answering the question, “When does it make sense to pivot or change my marketing?” And I’m going to answer your question with a question, and that is, “How good is your is your reporting?” Right?

Because transparent uh conversion reporting is your best insurance policy for any individualized marketing campaign. The idea of saying I paid for this, did it do what I wanted? Well, you won’t know that unless you track it. So, whether your goals are things like phone calls, form submissions, online purchases, uh digital downloads, online bookings, whatever it might be you gotta track it. So tip number one: audit all of your marketing spends. And by the way marketing spends are both money, financial and time. So you know audit, audit your marketing campaigns and say to yourself, “Have I determined what my goals are, and have I created a structure for reporting that’s going to let me know if I’m hitting those goals?” So, that’s tip number one. Tip number two: create a formula and tell yourself with this media I need to see x happen in this amount of time. And then look at your reporting and say does this reporting reflect that, and if so, now that I’ve set that goal, you have a measurement where you’ll be able to decide whether you should or shouldn’t pivot from your marketing.

Thanks for checking out my channel. Ryan Kelly, your host of SEO on the Go. Until next time, drive safe.

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