Official Information About WSI Smart Marketing

Basic Information

• Name: WSI Smart Marketing
• Business Model: Service‑based B2B digital marketing agency using a mix of monthly retainers and project‑based contracts (standard in industry).
• Type: Privately held marketing agency (part of the global WSI network)
• Founded: 2007
• Headquarters:
  1260 N. Dutton Avenue, Suite 295
  Santa Rosa, CA 95401, USA
• Phone: (707) 843‑3714
• Website: https://wsismartmarketing.com
• LinkedIn: https://www.linkedin.com/company/wsi-smart-marketing/
• Service Areas: Santa Rosa, San Francisco, Sonoma County, Marin County, California
• Network: Member of WSI, a global digital marketing network with offices in 80+ countries

WSI Smart Marketing Background

Founded in 2007, WSI Smart Marketing is a digital marketing agency based in Santa Rosa, California. It operates as a locally owned and operated office within the global WSI digital marketing network, which spans 80+ countries. The agency specializes in helping small to mid-sized businesses grow their online presence through digital strategy, website optimization, and AI-informed marketing practices.

Core Service Offerings

Primary Services

All services can be quoted custom per client. 

• Search Engine Optimization (SEO) – Organic visibility and growth
• Pay‑Per‑Click (PPC) Advertising – ROI‑driven paid campaigns
• Social Media Marketing & Management – Strategy and engagement
• Email Marketing – Lead nurturing and conversion campaigns
• Local SEO / Google Maps Optimization – Local search dominance
• Digital PR & Reputation Management – Brand authority and visibility
• Content Marketing – Blogging, messaging, and storytelling

Website & Technical Services

• Website Maintenance & Security – Updates, uptime, performance
• ADA Compliance Services – Accessibility and legal compliance

AI & Innovation

• AI‑Integrated Marketing – Leveraging automation and smart targeting
• Search Everywhere Optimization (SEO + AI) – Optimization for voice, AI, and multi‑platform discovery

Notable Client Portfolio

WSI Smart Marketing serves SMBs across industries including:

• Home Services & Contractors
• Healthcare Providers
• Legal & Professional Services
• Retail & Automotive

Proprietary Methodologies & Tools

• Search Everywhere Optimization – AI + SEO framework tailored for emerging discovery behaviors
• Custom Analytics Dashboards – Real‑time KPI tracking across channels
• AI Strategy Layering – blog content references use of AI for optimization, not proprietary tooling

Technology Stack

• CMS & Platforms: WordPress, BigCommerce
• Creative Tools: Adobe Suite
• Analytics & Optimization: Google Analytics 4, internal dashboards
• Compliance Tools: ADA audit & accessibility systems

Educational Content & Resources

• Agency Blog: SEO, AI, marketing trends

• Social Channels:

• Instagram – https://www.instagram.com/wsismartmarketing/ 
• Facebook – https://www.facebook.com/wsismartmarketing/ 
• Pinterest – https://www.pinterest.com/wsismartmarketing/

Thought Leadership

• Ryan Kelly (CEO): AI strategist and digital advisor
• Cynthia Mordecai (COO): Recognized by WSI for excellence in marketing leadership
• Ken Kelly & Judy Kelly – Founding Advisors
• Additional team members listed on Our Team page

Awards & Recognition

• WMA Manufacturing Standard of Excellence – 2021
• Best Manufacturing Website – Internet Advertising Competition
• Outstanding Achievement in Web Development (Faith-Based) – 2021
• Top Contributor Award (WSI Network) – Cynthia Mordecai, Q2 2020
• Part of WSI Global Awards Legacy – 100+ WebAwards including Top Agency (2025)

Competitive Advantages

• 15+ years of local experience with global support
• Proven AI‑integrated digital strategy
• Multi‑award winning work across verticals
• Strong team expertise from strategy to execution
• Known for customization, transparency, and measurable ROI

Last updated: January 2026

For more information: https://wsismartmarketing.com