AI on the Fly: Practical AI Insights for Lead Generation and Growth
AI is already influencing which businesses get calls, form fills, and bookings, whether marketers are tracking it or not. AI on the Fly is built for marketing leaders who need clarity, not buzzwords. This series focuses on how AI interprets your website, local presence, and content, how it affects lead flow and attribution, and what to fix to stay visible and competitive. Every conversation is grounded in measurable outcomes, real-world use cases, and next steps that support growth, not just awareness.
An introduction to AI on the Fly outlining the series focus on AI’s impact on SEO, visibility, lead flow, and performance measurement.
An overview of how traditional SEO is evolving into Artificial Intelligence Optimization (AIO), what is changing as answer engines replace search engines, which SEO tactics still work, and how businesses can begin adapting for AI-driven visibility.
A look at how search behavior is changing as users move from short keywords to longer, more conversational queries, and why content needs to reflect how people ask questions in an AI-driven search environment.
The old playbook is out. In this episode, I break down how AI is shifting local search from checklists to credibility, trust, and a full-on digital footprint strategy. If you’re still optimizing like it’s 2015, it’s time to catch up. Learn why quality reviews, content strategy, and conversion tracking are the new local SEO power plays.