Hey there and welcome back to AI on the Fly. I am Ryan Kelly, your host. Today I’m going to be answering the question, does social media matter when trying to be found online through answer engines like AI overviews on the top of Google, third party reference links like ChatGpt or Perplexity or Google Gemini or AI mode, all that stuff. The too long don’t read answer is yes. It’s totally important. If you want to stop watching now, you can. But I’m about to describe why it’s important and give you some tips and tricks. So, here we go. Let’s do this thing.
Number one, uh, AI reads everything online. It reads all the words online. It doesn’t just read the words on your website. It doesn’t just read the reviews about your business. It doesn’t just read your blogs and your articles and your press releases. It reads your social media. It reads all of it.
So, real quick tip, make sure you’re napping across the internet properly and not like napping across the internet properly, but name, address, and phone number all have to match everywhere. And that includes in your social media because AI is reading your profiles, it’s reading your posts, it’s reading your captions, it’s reading the links of where you’re sending people to. It reads all the words. So, all the words have to matter. Okay.
Um, also social media matters in kind of a a different way than it ever did to Google. Uh, AI looks at it and it cares about what’s called topical authority. It’s looking at like the frequency of of what you’re talking about or discussing at any given time. So, how often are you talking about a specific service and being an expert in it? How often are you citing case studies to prove that you’re good at what you do? How often are you talking about uh the owners and the culture of your company and what you offer? Right?
So, so it cares about your discussion um points, your topics, your topical expertise, your topical conversations. Uh, so I’m going to talk about social media maybe in the future, uh, and talk about rotating themes and why that’s important and those kinds of things, but you should be talking about who you are, who you serve, where you serve, what makes you different, what makes you you, what people think of you, your services, all those kinds of things.
You shouldn’t just be talking about them on your website. You shouldn’t just be talking about them in your blogs or your articles or in your digital press releases or PR. You need to be talking about them in social media. and you want your topics to match as everywhere else.
So, think of it like this too. Every time you have a post, it’s like a micro vote towards something. Is it a micro vote towards authority? Is it a micro vote towards uniqueness or culture? Is it a micro vote towards expertise or trustworthiness? Right?
So, you want to think about diversifying your micro votes so that you’re constantly filling up all these little buckets that that matter to AI. And that is the EAT just like Google where it’s expertise, experience, authoritiveness, and trustworthiness. You need to incorporate those things into your rotating themes of social media if indeed you want to be found on answer engines.
And when you think about why social media can be very important in many ways, uh, think about how when you write a blog, the older it gets, the less valuable it becomes to Google and AI. The older a video is, the less valuable it is to Google and AI because it sees a deteriorating value over time potentially.
But when you look at something like social media that you should be keeping up regularly, updating regularly, continuing to build trustworthiness and expertise and experience and authoritiveness. It’s almost like this ongo. It’s like fuel for your car. It’s like fuel for the engine of your online marketing. You want to keep putting the fuel in. So the car keeps going because the gas in blogs goes away. The gas in videos goes away. You need to keep feeding the beast, right?
So I guess um my my final statement is social proof influences AI results. So, have a strategy. Be smart. Honor your calendar. Do the things that you say you you’re going to do when you say you’re going to do them.
All right. If you found this video helpful, please subscribe to my channel, like the video. It would be really cool for me. Uh, and if you have a question, feel free to ask me, message me. I’d love to answer any questions that you might have uh in an episode just like this. So until next time, buckle up.
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