Frequently Asked Questions
Find answers to frequently asked questions about search engine optimization, paid search advertising, social media management, website design, website maintenance & security, reputation management, and email marketing.
Feel free to call us at 707-843-3714 with any questions you may have.
To learn more about our services, choose a category from the list below.
SEO
What is SEO?
Search Engine Optimization is the aggressive pursuit of first page rankings on Google, Bing, Yahoo, or any other search engine, through strategic content marketing, keyword targeting, website optimization, and virtual popularity.
How long does SEO take to work?
The average SEO campaign takes anywhere from 6 to 18 months (or longer) to begin fully realizing results. Campaign strategy, aggressiveness, and industry can also factor into this time.
How much is SEO?
The cost of an SEO campaign depends on many factors including the campaign’s size and aggressiveness. For the best idea of pricing, you should consult with a digital marketing specialist to discuss your goals.
Is SEO right for me?
SEO is a perfect fit for almost all businesses. Both for growth-minded businesses looking to increase its lead generation and overall web presence and for businesses looking to maintain its current online presence, first page rankings, and consistent lead generation.
How do I know if my SEO is working?
If you are working with a marketing agency, it should be clear and easy to understand if your SEO is working through digestible, transparent reporting and check-ins.
Paid Search
What is pay-per-click?
Pay-per-click (PPC) is the usage of platforms like Google Ads to generate clicks and online leads to your site by having your ad shown to users searching for products or services like yours.
How do I know how much to spend on paid ads?
Many variables factor into the cost of a paid search campaign including competitiveness, cost-per-lead, cost-per-click, industry, and revenue generated by the product or service.
How long does it take for pay-per-click to work?
PPC starts working as soon as the campaign is made live, however, it usually takes about three months to get it fully optimized and working properly. However, businesses can use a PPC campaign to find and generate new leads immediately.
Does pay-per-click include social media ads?
Pay-per-click does include social media ads. However, campaigns like Facebook, Instagram, and LinkedIn ads are part of a pay-per-click campaign known as Social Media Marketing.
Website Design
How much do you charge for a website?
The cost of a website depends on the size, features, functionalities, and overall scope of the build. Each website is custom-priced for a business’s needs and goals.
How long does it take to build a website?
The average website takes about 4 to 16 weeks from kick-off to completion and launch. This can vary based on the overall complexity of the website.
Will I be able to update the website myself once it is built?
Once your website is built, it is yours. You own it and may make changes yourself if you choose to. However, we recommend leaving the maintenance and upkeep to our experts.
Will you write the website content for me?
Yes, we have a team of writers who can work alongside our developers to curate and create meaningful content that carries the tone and purpose of your business.
Website Maintenance & Security
Will I have to pay for fixes to my website?
WSI offers three website maintenance packages that allow you to hand off the time-consuming task of website speed, security, and maintenance to our experts.
Why is website security important?
Website security is important because it is the sole way to protect your business’s online presence from hackers. Security not only involves virus protection, but ensuring the plug-ins of your site are free from vulnerabilities.
Why do I need website maintenance?
As a website ages, it slows down. Website maintenance ensures that new pages, content, and images are always optimized to keep your site fast so they don’t negatively impact your Google rankings.
Reputation Management
Does email marketing still work?
Online reviews are testimonials from customers and clients. They help future and present customers see how a business behaves and treats its customers.
What sites do you work with?
We are able to work on all major review sites including Google and Facebook. We can also work with industry specific sites based on your business’s priorities.
Can you help me with Yelp reviews?
We can! However, Yelp is a bit of an anomaly in the review generation space as they prefer to only have organic, non-solicited reviews on their site. While you can ask people to review you on Yelp, if they feel you are soliciting reviews, they can negatively rank your business within their platform.
What is online review management?
Online review management involves partnering with businesses to improve their brand reputation and sentiment. This includes scheduling review campaigns, responding to reviews, and working to mitigate any negative reviews.
Email Marketing
Does email marketing still work?
It does. Email marketing still works because the importance of being able to provide timely, information updates to your customer base will always be a necessity.
How many emails should I send to my lists?
Begin with one email each month. Then adjust this number based on your industry, customer needs, and type of content to find the ideal amount of mails to sen
How does email marketing help my business?
Email marketing helps your business remain top of mind and encourages repeat business while driving additional traffic through to your website.
Social Media Management