Digital Public Relations Services

Your business has a story worth telling and in today’s AI-driven search landscape, trust signals are what determine who gets seen first. At WSI Smart Marketing, our digital public relations services are designed to amplify your brand’s message, strengthen your credibility, and help your business become a trusted voice in your industry.

Even the most optimized website can only take you so far. Today’s SEO success depends on who is telling your story and where it’s being told. Our PR strategies ensure your brand is featured on reputable, high-authority platforms, building visibility that goes beyond your website and directly influences AI-powered search results.

Why Digital Public Relations Matters in the Age of AI Search

Search engines, and now AI assistants, are prioritizing trustworthiness, expertise, and authority more than ever before. These three pillars form the foundation of Google’s E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness).

Digital PR aligns perfectly with this model because every earned media mention, expert interview, or press release signals to Google, and your audience, that your business is a credible, authoritative source of information.

Here’s how PR impacts your visibility:

Earned media coverage from trusted sources strengthens your brand authority.
Backlinks from credible outlets boost SEO rankings and site authority.
Brand mentions across digital platforms feed AI and search algorithms positive context about your expertise.

When your story is shared on platforms your audience already trusts, you’re building confidence in your company.

What’s Included in Our Digital Public Relations Services

Our Digital PR team at WSI Smart Marketing blends strategy, creativity, and SEO insights to help you earn attention that drives measurable business growth.

Digital PR Strategy

We start by identifying where your brand fits in the digital conversation. Our team develops a customized strategy that includes audience targeting, messaging frameworks, and opportunities for visibility through media, thought leadership, and social platforms.

Press Release Writing & Distribution

Your news deserves the right stage. We write compelling, SEO-optimized press releases and distribute them to relevant industry outlets, journalists, and online publications, earning coverage that builds backlinks and boosts credibility.

Media Coordination

We coordinate with journalists and influencers who want to feature your company or story in their work. From fielding interview inquiries and podcast appearance requests to sharing digital assets and media, we help you show your best in media appearances.

AI Search Visibility Enhancement

As AI search grows, so does the value of conversational visibility. We use advanced SEO tools to identify long-tail keywords and question-based searches that drive organic discovery. Your PR content is optimized for how people (and AI) ask questions, not just how they type them.

Thought Leadership Campaigns

Showcase your expertise through interviews and thought leadership placements. Our campaigns position you and your company as recognized industry experts, earning both visibility and influence.

The Value of Public Relations: More Than Just Mentions

Public relations is more than a promotional tool, it’s a trust-building strategy. Studies consistently show that earned media has one of the highest ad value equivalencies of any marketing channel, delivering exponential return on investment compared to paid ads.

PR delivers measurable benefits:

Strengthens SEO through high-quality backlinks
Enhances credibility through third-party validation
Expands reach into new, trusted networks
Generates awareness that outlasts ad campaigns

In other words, more visibility = more inquiries. More inquiries = more clients.

PR That Highlights Your Expertise

Your expertise deserves the spotlight. Whether you’re a family law firm, a local retailer, or a tech innovator, our digital PR services make sure your name is known for what you do best.

Few businesses are actively sharing their stories beyond their websites.

That’s where you gain your edge.

By amplifying your unique story through trusted channels, you attract clients who already recognize your authority before they even contact you.

Let’s make your business the one everyone’s talking about.

Why Choose WSI Smart Marketing for PR

Integrated SEO & PR Expertise

We don’t just send press releases, we ensure they work hand-in-hand with your SEO and AI marketing strategies.

Storytelling That Converts

Our team helps you turn your company’s mission, milestones, and expertise into engaging stories that build emotional connection.

Trust-Centered Approach

Every campaign reinforces your credibility through E-E-A-T best practices and genuine relationship-building.

Local Understanding, Global Reach

As part of WSI’s international digital marketing network, we bring world-class PR and SEO insights tailored to your local market.

Our PR Packages

PR ADD-ON PACKAGES

PR ADD-ON GOLD

Build Your Brand’s Trust and Visibility

Your story deserves to be heard and we’re here to make sure it reaches the audiences that matter most.

Let WSI Smart Marketing help you strengthen your credibility, boost your visibility, and secure the coverage that fuels business growth.

Schedule Your Free Consultation Today

Let’s craft a PR strategy that helps your business rise above the noise, rank higher in AI-powered searches, and earn lasting trust.

Give us a call today at (707) 843-3714 or contact us online now and let’s start building your new Digital PR marketing strategy!