Should you in-house your social media management or outsource this task to the experts?
This is easily one of the most common questions business owners ask themselves when it comes to marketing their brand. In today’s business landscape, having a social media presence can make or break your business’ growth and longevity.
A great website and digital marketing strategy will help you generate consistent sources of lead generation you want when growing your business. However, consumer preference has shifted in favor of companies that have a culture and purpose beyond selling their products. Social media is the best way to show that to your target audience.
Unless you have a dedicated employee with the necessary expertise, in-housing your social media can quickly lead to stress, frustration, and lackluster results. This is especially true if the employee doesn’t have the bandwidth to take on the role on top of their primary job function.
There are numerous benefits to partnering with a social media agency in Northern California for your social media management, including saving on training time and crafting an intelligent, strategic social media campaign.
Here are four reasons why hiring a social media agency can bring real value to your business.
Increase Brand Value
With professional creative talent and fresh perspective, your partner agency will be able to create compelling, engaging content for your brand that clearly captures the essence of how your business should be perceived. They will determine how to best leverage your brand assets, products, office culture, and more.
In return, your customers will be more likely to engage with your business because they are able to better connect to your brand and its values.
Consistency is Key
One of the most effective methods for growing a strong social media presence is consistent activity. As a business owner, it can be hard to carve out extra time to create, post, and engage regularly. The deliverables that a social media agency will provide include publishing posts regularly with the appropriate branding and verbiage, engaging with other similar companies, and answering any queries.
Optimization
Ask any social media expert and they will tell you there is not a true one size fits all solution. Each brand’s strategy will have different goals and themes based on the brand’s values, offerings, and culture.
Social media experts use data and testing to optimize the campaign strategy to your brand’s needs by reporting your results monthly and taking the time to communicate any necessary updates that may require your input.
Looking Outside of the Box
Social media trends and best practices are changing all the time, which can require a lot of effort to keep up with. Your social media coordinator is responsible staying on top of their research on trends and best practices for social media success.
They are also experts at implementing creative designs that look great, show off your brand elements, and are optimized for accessibility.
If you are looking to partner with a social media agency in Northern California, WSI can help. Our team of experts has the know-how and experience to help you craft a winning social media strategy. Contact our team today to discuss your needs at (707) 843-3714.
