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What is Social Media Marketing?

August 12, 2021 | 2 minutes to read
What is Social Media Marketing?

With almost 4.5 billion social media users around the world, nearly 57% of the global population is on social media. Social media is no longer just a medium to keep in touch with the people who matter and has emerged as a potent marketing tool for growth-minded businesses.

Businesses worldwide use social media to engage their target audiences, build and increase brand awareness, and drive qualified traffic to their websites. One of the main objectives of social media marketing is to catch and keep customers’ attention.

Social media gives businesses numerous opportunities to interact with their target audiences and define what makes their brands unique.

Social Media Marketing Benefits

Helps Build Brand Recognition

People buy from established, reputable businesses. Often, it doesn’t matter how good your product is; if people aren’t familiar with it, they would likely almost always choose a name they know.

You can use social media to get your business in front of people quickly and easily. Use social media to increase your sphere of influence and help consumers come to know, trust, and believe in your brand. By doing this, you’ll see larger growth and increased volume of leads and sales as more people start trusting your brand.

If used correctly, social media can help boost your business’s reach. Posting high-quality content on social media is a great way to establish your expertise and industry knowledge.

Increases Sales

With more visibility that comes from being on social media, your business will have numerous opportunities to convert newfound leads into customers. You can use social media to make a positive first impression on users by posting content that addresses their pain points and resolving customer complaints and concerns in a timely manner.

The better your impression on visitors, the more likely they are to think of your brand when the need for a product or service similar to yours arises. Social media gives businesses opportunities to use social proof and emotional triggers that impact their customers’ perception of their brands.

Social Media Marketing is Cost-effective

Advertising your products or services on social media is one of the most cost-effective ways to reach your target audience. You don’t have to pay to set up a profile on any social media platform. Paid promotions on social media cost less than other marketing mediums by a significant margin.

If you want to invest in paid promotions, start small and then gradually increase your budget. Consider hiring a social media marketing company in Santa Rosa to create impactful ads that appeal to your target audience and help with specific targeting that improves your overall ad performance.

WSI Smart Marketing is a leading social media marketing company in Santa Rosa. We are committed to helping businesses increase their organic reach on social media. To talk to a social media marketing expert, call (707) 843-3714.

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