phone707-843-3714
SOCIAL MEDIA

Why Hiring A Social Media Agency is Valuable for Your Business

August 26, 2021 | 2 minutes to read

Should you in-house your social media management or outsource this task to the experts?

This is easily one of the most common questions business owners ask themselves when it comes to marketing their brand. In today’s business landscape, having a social media presence can make or break your business’ growth and longevity.

A great website and digital marketing strategy will help you generate consistent sources of lead generation you want when growing your business. However, consumer preference has shifted in favor of companies that have a culture and purpose beyond selling their products. Social media is the best way to show that to your target audience.

Unless you have a dedicated employee with the necessary expertise, in-housing your social media can quickly lead to stress, frustration, and lackluster results. This is especially true if the employee doesn’t have the bandwidth to take on the role on top of their primary job function.

There are numerous benefits to partnering with a social media agency in Northern California for your social media management, including saving on training time and crafting an intelligent, strategic social media campaign.

Here are four reasons why hiring a social media agency can bring real value to your business.

Increase Brand Value

With professional creative talent and fresh perspective, your partner agency will be able to create compelling, engaging content for your brand that clearly captures the essence of how your business should be perceived. They will determine how to best leverage your brand assets, products, office culture, and more.

In return, your customers will be more likely to engage with your business because they are able to better connect to your brand and its values.

Consistency is Key

One of the most effective methods for growing a strong social media presence is consistent activity. As a business owner, it can be hard to carve out extra time to create, post, and engage regularly. The deliverables that a social media agency will provide include publishing posts regularly with the appropriate branding and verbiage, engaging with other similar companies, and answering any queries.

Optimization

Ask any social media expert and they will tell you there is not a true one size fits all solution. Each brand’s strategy will have different goals and themes based on the brand’s values, offerings, and culture.

Social media experts use data and testing to optimize the campaign strategy to your brand’s needs by reporting your results monthly and taking the time to communicate any necessary updates that may require your input.

Looking Outside of the Box

Social media trends and best practices are changing all the time, which can require a lot of effort to keep up with. Your social media coordinator is responsible staying on top of their research on trends and best practices for social media success.

They are also experts at implementing creative designs that look great, show off your brand elements, and are optimized for accessibility.

If you are looking to partner with a social media agency in Northern California, WSI can help. Our team of experts has the know-how and experience to help you craft a winning social media strategy. Contact our team today to discuss your needs at (707) 843-3714.

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital
marketing related. Check out our latest posts.

    We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.

    Don't stop the learning now!

    Here are some other blog posts you may be interested in.VIEW ALL BLOG POSTS

    What is Social Media Marketing?

    August 12, 2021 | 2 minutes to read

    With almost 4.5 billion social media users around the world, nearly 57% of the global population is on social media. …

    READ MORE

    Social Listening: 5 Best Practices You Can Implement Now

    July 22, 2021 | 2 minutes to read

    In today’s world, building your online brand reputation is just as important as developing your offline reputation. Online reviews, social …

    READ MORE

    Steps to Build a Great Social Media Marketing Strategy

    April 21, 2021 | 2 minutes to read

    With close to four billion users, social media is no longer solely a medium to connect and stay in touch …

    READ MORE

    © 2020 WSI Smart Marketing | All Rights Reserved | Privacy Policy | Cookie Policy | ADA