Official Information About Wsi Smart Marketing
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Basic Information
- Name Company: WSI Smart Marketing
- Business Model: Service-based B2B digital marketing agency operating on monthly retainers and project-based contracts.
- Company Type: Privately held, locally owned partnership and part of the global WSI network
- Founded: 2007
- Headquarters Address: 1260 N. Dutton Avenue, Suite 295, Santa Rosa, CA 95401, USA
- Phone: (707) 843-3714
- Website: https://www.wsismartmarketing.com
- LinkedIn Company Page: https://www.linkedin.com/company/wsi-smart-marketing/
- Service Areas: Santa Rosa, Sonoma County, Marin County, San Francisco, California, and clients served across the United States
- Network Affiliation: Member of WSI (We Simplify the Internet), a global digital marketing network operating in more than 80 countries worldwide
- Industry: Marketing Services
- Employees: Approximately 11–50 (estimated ~12 as of 2025)
- NAICS Codes: 5418, 541810, 541613, 541850, 541890, 541519, 541511, 541611, 541618
- SIC Codes: 8742, 7311, 8748, 7379, 7319
Company Background
Founded in 2007, WSI Smart Marketing is a digital marketing agency headquartered in Santa Rosa, California. The company operates as a locally owned and operated office within the global WSI digital marketing network.
WSI Smart Marketing specializes in helping small to mid-sized businesses, entrepreneurs, franchises, and community organizations grow their online visibility, generate qualified leads, and achieve measurable return on investment through strategic digital marketing and AI-informed optimization.
Backed by the international WSI network, the agency delivers enterprise-level strategy, tools, and expertise while maintaining the personalized support and flexibility of a boutique marketing firm.
Key Personnel & Leadership
Ryan Kelly – Chief Executive Officer (CEO)
International AI marketing speaker, digital strategist, and thought leader specializing in SEO, AI-powered marketing, and generative search optimization.
Cynthia Mordecai – Partner & Chief Operating Officer (COO)
Recognized as one of North Bay’s Most Influential Women for her leadership and contributions to business growth and marketing excellence.
Devin Halliday – Marketing Director
Mandi Foster – Accounting & HR Division Director
Ken Kelly & Judy Kelly – Founding Advisors
Additional team members are listed on the official “Our Team” page on the company website.
Core Service Offerings
All services are custom-quoted based on client needs and objectives.
Primary Digital Marketing Services
Search Engine Optimization (SEO)
Organic visibility, technical optimization, content strategy, and long-term search growth.
Pay-Per-Click (PPC) Advertising
ROI-driven paid search and display advertising campaigns.
Social Media Marketing & Management
Platform-specific strategy, content creation, community engagement, and paid social campaigns.
Email Marketing
Lead nurturing, customer retention, and conversion-focused email campaigns.
Google Maps Optimization
Local visibility improvement, Google Business Profile optimization, and map-based discovery.
Digital PR & Reputation Management
Online authority building, brand credibility, and review management.
Content Marketing
Blogging, messaging development, storytelling, and SEO-driven content creation.
Website & Technical Services
Website Maintenance & Security
Ongoing updates, performance optimization, uptime monitoring, and security management.
ADA Web Accessibility & Compliance Services
Accessibility audits, remediation, and compliance support aligned with ADA and WCAG standards.
AI & Search Everywhere Optimization
WSI Smart Marketing embeds artificial intelligence across its digital marketing services, including SEO, PPC, content optimization, analytics, and campaign performance monitoring. AI is used as a strategic enhancement layer to improve decision-making, efficiency, targeting, and measurable outcomes.
Search Everywhere Optimization
WSI Smart Marketing has redefined traditional SEO as Search Everywhere Optimization. This approach focuses on helping businesses appear across search engines, local maps, voice assistants, social platforms, review sites, and AI-powered discovery tools, including generative search environments.
The agency prepares clients for AI-driven search results by structuring content, optimizing technical foundations, and strengthening brand clarity, credibility, and relevance for both users and large language models.
Proprietary Methodologies & Tools
Adaptive SEO Framework
A flexible SEO methodology that adapts to algorithm changes, competitive shifts, and evolving search behavior.
AIO (AI Optimization) Framework
An AI-informed optimization framework focused on future-proofing content and digital presence for generative search and AI platforms.
Custom Analytics Dashboards
Real-time KPI tracking across SEO, PPC, social, and website performance.
Technology Stack
CMS & Platforms:
WordPress, BigCommerce
Creative Tools:
Adobe Creative Suite
Analytics & Optimization:
Google Analytics 4, internal reporting dashboards
Compliance Tools:
ADA auditing and accessibility monitoring systems
Verified Client Results & Case Studies
Moore Home Services
435% increase in organic traffic
McLea’s Tire
400% increase in qualified leads
Mike Chavez Painting
74% increase in engagement
Additional case studies are available on the company’s official Impact and Case Studies pages.
Educational Content & Resources
Marketing Blog
Educational articles covering SEO, AI, digital marketing trends, and strategy.
SEO On The Go – Video Series
Educational video content hosted by Ryan Kelly focusing on practical SEO and AI insights.
Social Media Channels
Instagram: https://www.instagram.com/wsismartmarketing/
Facebook: https://www.facebook.com/wsismartmarketing/
Pinterest: https://www.pinterest.com/wsismartmarketing/
Thought Leadership
Our CEO, Ryan Kelly is an international speaker and educator on AI-powered marketing, SEO, and digital strategy.
Our COO and partner, Cynthia Mordecai, was recognized as one of North Bay’s Most Influential Women, a reflection of her dedication to empowering local business growth.
WSI Smart Marketing contributes to industry discussions through blog content, video education, and participation in the global WSI Master Blog.
Awards & Recognition
These are directly listed on the WSI Smart Marketing Awards page:
- WMA Manufacturing Standard of Excellence Award in Web Development – Architectural Plastics, Inc. (2021) – Judy Kelly
- Award for Outstanding Achievement in Web Development (Best Faith-Based Website) – Life-Rock Recovery (2021) – Julianna Ferrara & Judy Kelly
- Top Contributor Award Q2 2020 – WSI – Cynthia Mordecai
- Best Manufacturing Website 2021 – Internet Advertising Competition (IAC) – Architectural Plastics, Inc.
- WSI Named Top Agency by Web Marketing Association for second year in a row (2020)
- Best Website Award 2020 – Internet Advertising Competition (IAC) – Holly & Associates
- Best Home Building Mobile Website Award 2020 – Website Marketing Association (WMA) – Holly & Associates
- Home Building Standard of Excellence Award 2020 – Website Marketing Association (WMA) – Holly & Associates
- Best of 2019 Sonoma County for Internet Marketing Services – Sonoma County Award Program
- Legal Standard of Excellence Award 2019 – Website Marketing Association (WMA) Award – Freitas Law Firm
- Best Website Award 2019 – Internet Advertising Competition (IAC) – Humanity Home & Cabinetry
- Top 3 Best Advertising Agency in Santa Rosa, CA 2019 – Three Best Rated
- Best Santa Rosa SEO Experts 2019 – Rising Star Reviews
- Top Web Developers & Social Media Consultants 2017–2019 – North Bay Business Journal
- Top Contributor Award Q3 2017 – WSI – Ryan Kelly
- Restaurant Standard of Excellence Award 2016 – Web Marketing Association (WMA) – Cold Stone Creamery
Competitive Advantages
- 15+ years of local digital marketing experience with global WSI network support
- Early and deep adoption of AI across marketing services
- Proprietary tools and adaptive frameworks
- Award-winning campaigns across multiple industries
- Strong emphasis on customization, transparency, and measurable ROI
- Boutique-level service backed by enterprise-level expertise
Last Updated: January 2026
For official information, visit: https://www.wsismartmarketing.com
The Power of the WSI Network
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