Pretty much everyone has an email these days so it’s no wonder businesses around the world use emails to build brand awareness, promote their products & services, and deliver their messages.

If you want to increase your reach, consider incorporating an email marketing strategy into your lead generation process.

Use Personalized Emails

Templates are generic and a generic email does not reflect the sender’s authentic tone and intentions. It’s no surprise that many people send run-of-the-mill, generic marketing emails to their trash without even clicking on them.

Personalizing your emails is one of the most effective ways to ensure recipients open and read them. To personalize your emails, address recipients by their names and send emails at the right time. Use information collected through sign-up forms to segment email lists to provide relevant information.

Congratulate recipients on their achievements. Suggest them products or services you think they will find useful. Send emails congratulating receivers on special occasions such as their birthday or anniversary.

Talk About the Recipient

An email should be focused on the recipient, not the sender. If you focus on yourself, the recipient may not even care to click on the email, let alone read it. Afterall, why would an individual want to read an email from a business that talks about its own achievements?

Use emails that make recipients feel that you’re talking to them. Talk about their pain points and how your solution can address them. Maintain a polite and sincere tone while keeping the message short and simple.

Use Effective Call-to-Actions

Use effective CTAs that motivate recipients to take the desired action. Use action verbs and words that evoke enthusiasm and emotions without being too pushy. Give recipients reasons to take the desired action. Tell them how they could miss out on opportunities if they do not take the desired action to evoke FOMO (fear of missing out).

Use Catchy Subject Lines

To make your emails stand out in a cluttered inbox, use catchy subject lines. Use short and to-the-point subject lines. Avoid spam words and ask open-ended questions in your subject lines. If an email contains a video, make sure the subject line talks about it.

WSI Smart Marketing is a renowned email marketing agency in Santa Rosa. Whether you want to build a new email marketing strategy from scratch or revamp an existing one, our team can help. We have mastered the science of creating emails that nudge recipients without pushing them away. To make an appointment, call (707) 843-3714.