4 Steps to Building a Digital Marketing Strategy

June 24, 2021 | 2 minutes to read
4 Steps to Building a Digital Marketing Strategy

A strong online presence matters. In today’s world, hundreds and thousands of brands are vying for consumer attention and only businesses with a strong digital presence stand out from the crowd.

Every business, irrespective of its size, needs a winning digital marketing strategy. Whether you want to build a brand from scratch or strengthen an existing one, an effective digital marketing strategy will help you achieve specific digital goals.

Here are steps to build a game-changing digital marketing strategy from a Santa Rosa-based agency.

Set Goals, Objectives, and Key Performance Indicators 

Without clear, actionable goals, you are essentially directionless. When defining your goals and objectives, ask yourself what you want to achieve. Set both quantitative and qualitative goals. Quantitative goals are measurable, whereas qualitative goals are intangible.

Typical examples of quantitative goals include increasing monthly recurring revenue by 15 percent or boosting conversion rate by 3 percent. Some examples of quantitative goals are increasing consumer trust and improving brand reputation.

Make sure your goals are realistic and achievable, specific, and tied to your company’s mission and vision. Break them down into milestones.

Set meaningful and effective KPIs, ones that focus on traffic, optimization, and conversion. Some common KPIs are pages per visit, conversion rate, unique visitors per day, conversion rate per keyword, and attrition rate.

Understand and Define Your Target Audience 

Calculate market size, perform market research, and identify the key players in your market. Define your audience. Do you want to target people in a specific age group or do you want to focus on a specific niche?

Identify platforms your target audience uses and what type of content best appeals to them. Try to understand factors that influence consumer buying behavior. Identify e-commerce sites your target audience uses to buy products.

Create and Implement Your Strategy 

Identify the marketing channels you can focus on. Invest in the ones your target audience uses or choose popular channels that drive sales. Use tools such as Google Analytics to test different channels and identify the ones that work best for your business.

Next, build your content strategy. Use data to understand customer pain points. Decide how you want to use the different types of content. Use your content to create a strong value proposition. Your content should be interesting, informative, and thought-provoking. It should discuss a problem or challenge your target audience faces while offering a solution to it.

Monitor and Track Digital Marketing Performance 

Monitor your KPIs. It may be a good idea to hire a digital marketing company in Santa Rosa for the task. Your digital marketing partner will generate detailed reports, provide transparent communication, and suggest strategies or optimizations to improve your campaign.

WSI Smart Marketing is one of the best digital marketing companies in Sonoma County. We will build an adaptable and agile digital marketing strategy that addresses your pain points. If you’d like to discuss your business’s needs, call us at (707) 843-3714.

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