The goal of local SEO is to improve your website’s visibility in local search results. It can help generate more quality traffic, improve website conversion rates, and build trust and credibility. Though local SEO may take longer to work than PPC, it drives sustainable results in the long run and is cost-effective. Once you have decided to invest in local SEO, hire a local SEO company near me (Santa Rosa) to manage your project.

Even if many business owners in your industry are utilizing a specific SEO service, it doesn’t necessarily mean it’s the best fit for your needs. Your needs and goals can be very different from other business owners in your industry. A local SEO company that delivers exceptional results for other businesses can fail to meet your unique needs. Analyze your pain points and assess your needs and then hire a provider equipped to develop a custom solution.

Here are some tips for selecting the right local SEO company.

Set Your SEO Goals

Clearly define your local SEO goals. Some common SEO goals include improving ranking for specific keywords, increasing website traffic, and improving online reputation. Understanding your SEO goals helps when evaluating SEO companies.

Read Reviews and Testimonials

Check online reviews, ratings, and testimonials from other clients. When evaluating a service provider, go to their social media profiles to see what their clients are talking about them. Remember to check the agency’s BBB rating.

Check Their Track Record

Look for a local SEO company in your area with a proven track record of delivering concrete, sustainable results. Analyze case studies on the website of the provider you are considering. Go through their portfolio and check their service offerings to determine if they have the experience, skills, and expertise to manage your project.

Ask About Their Methodologies

A reputable SEO agency will openly share their methods for improving client SEO in an understandable manner. While Black Hat SEO yields quick results, it violates search engine guidelines, leading to severe consequences from Google. Needless to say, you will want to hire an agency that uses ethical White Hat SEO practices to improve their clients’ search engine rankings.

Consider Communication and Reporting

Ask if you will get a dedicated account manager. You will also want to know whether you will get daily or weekly updates and how frequently you will be getting reports. Insightful reports can uncover trends and guide decision making. Look for an agency that offers weekly and monthly SEO reports.

SEO is an ongoing process. Select a company that offers continuous support and is flexible enough to adapt their methodologies to changes in search engine algorithms and your business needs.

WSI Smart Marketing offers a wide variety of digital marketing services. Wherever your industry is, we can develop a custom digital marketing strategy that fits your needs. To learn more, call (707) 843-3714.