Whether you own a small business or are at the helm of a multinational company, you need to come up with a plan to grow your online presence. More often than not, potential customers stroll right past businesses with little to no online presence. Building a brand digitally encompasses more than just creating a website with a flashy design or multiple social media accounts.

Developing brand equity does not happen overnight. It takes years of persistence and dedication to build and maintain an extraordinary brand. When it comes to brand development, there is no such thing as a one-size-fits-all solution. Strategic initiatives that work for a brand may not deliver similar results for another business. Brand building is definitely not a straightforward path.

Every business has unique strengths and objects to overcome which all play a part in the creation and execution of a digital marketing strategy. That said, there are some strategies that almost any business can use to grow its brand digitally.

Use Multiple Platforms

Digital marketing has come a long way and is ever-evolving. To ensure you are able to keep up with the rapidly changing digital landscape, don’t put all your eggs in one basket. While platforms such as Facebook and Twitter are delivering results today, they may fall out of favor tomorrow. This is why it is important to diversify your business’s online presence and make use of any platforms that your target audience may be on.

Remember, digital marketing is all about testing, pivoting, and adapting. It is important to never become over-reliant on a singular platform, tactic, or strategy. Instead of sticking to a plan that has stopped working, look for a new solution.

Use a Measurable Strategy/Plan

Arbitrary strategies/plans that cannot be measured will get your business nowhere. Clearly define every goal and milestone to ensure that you have measurable results to analyze the impacts of your efforts.

For instance, if your goal is to increase your Instagram followers by 100,000 in the next quarter, ask yourself important questions such as: What do you aim to achieve by increasing your followers? Do you want to establish your brand as an authority in your industry? Do you expect a certain percentage of your followers to convert to customers? Or do you think it is important for successful brand positioning?

Prior to setting goals, analyze how they will help your company move towards your goals. Instead of speculating, use tools to measure everything in terms of data for reliable data.

Use Intriguing Content to Tell Your Brand Story

You need to give your brand a shot of personality. Use an A-team of content creators to build a compelling brand story through content. Use different types of video content such as product reviews, tutorials, vlogs, and behind the scenes to build trust with and engage your target audience.

Regularly upload pictures and informational, interesting content to your website and social media accounts. Use data journalism to combine data with interesting stories. Use infographics to help your target audience consume complex data in an easy to understand way. If you have reasons to believe that there are loopholes in your digital marketing strategy, talk to a digital marketing company in Sonoma County about the steps you need to take.

Looking for ways to improve your digital marketing ROI? WSI Smart Marketing, awarded as the best digital marketing company in Santa Rosa and Sonoma County, is here to help! Over the years, we have helped many businesses make their customers fall in love with their brand. To talk to one of our digital marketing experts, call us at (707) 843-3714.