Does pay-per-click include Facebook ads?

August 27, 2020 | < 1 minutes to read
Does pay-per-click include Facebook ads?

Pay-Per-Click does include Facebook Ads. However, this is a separate entity within paid search itself which means that business can run both Google Ads and Facebook Ads concurrently in the same campaign. Facebook Ads are part of a larger division of paid search known as social media marketing.

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