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What’s the difference between social media marketing and social media management?

August 27, 2020 | < 1 minutes to read
What’s the difference between social media marketing and social media management?

Social media marketing focuses on the utilization of ad platforms like Facebook Ads and LinkedIn ads to drive additional leads to your business on social media sites. On the other hand, social media management focuses on building and maintaining brand awareness through the creation of thoughtful, engaging posts and other content mediums. In short, social media marketing drives leads and social media management drives and builds brand awareness, equity, and engagement.

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