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Getting Started: A Quick and Easy Guide to Email Marketing

Email marketing is the practice of using emails to market products and services to develop relationships with both prospects and customers.

If your business is not yet using email marketing as a tool in your marketing, now is the perfect time to begin. In the current digital age, the ability to have direct communication with prospects is extremely valuable.

At WSI Smart Marketing, we specialize in curating successful marketing campaigns for both local clients in Santa Rosa or national. Email marketing is a great tool to help businesses expand their reach and open up avenues to new clients.

Here are some tips to get started with email marketing.

Establish Your Goals

Prior to signing up for an email marketing tool, set your email marketing goals. Some typical email marketing goals include:

  • building awareness about a product or service
  • increasing conversions
  • upselling and cross-selling products
  • announcing new launches
  • growing your social media following

Make sure your goals align with your businesses’ marketing objectives and KPIs.

Email marketing is an effective tool to engage with your target audience. It is important to identify your goals for your email marketing efforts so that you have measurable, attainable goals.

Build Your Email Marketing List

There are two different ways to build an email marketing list. You could either import your existing customer list into your preferred email marketing tool or build a new list from scratch.

To get more people to subscribe to your emails, provide incentives. Make users a tempting offer to continue to be a part of your email list. Make it easy for people to subscribe and unsubscribe.

Decide What You Want to Send to Your Audience

You can use emails to send newsletters, event invitations, and marketing offers. A marketing offer can take several different forms such as a campaign showcasing the newest products or offering a special offer on a product or service.

Many email marketing companies in Santa Rosa send emails to their target audiences announcing a new product, service or launch. When deciding what you want to send to your target audience, consider your email marketing goals.

If you want to drive direct sales, send offers and announcements. If you want to keep your customers updated on the latest projects, products or developments, send them your newsletter.

Build Your First Email Marketing Campaign

Now that you have decided what you want to send your customers and prospects, create effective emails. Structure your emails to enhance their readability. Avoid using text-heavy, long emails as they can bore your email list subscribers and aren’t read as thoroughly.

Use impactful headers that pique interest and use images to improve your email open rate. Personalize your emails through shortcodes so that recipients are addressed with their names.

WSI Smart Marketing is a digital marketing company that offers clients an array of marketing services including email marketing in Santa Rosa. Need help building a customized email strategy? Call (707) 843 -3714.


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