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The Impact and Power of Social Media during Difficult Times

October 06, 2020 | 3 minutes to read
The Impact and Power of Social Media during Difficult Times

Humanity is facing one of its toughest challenges. Life as we know it has come to a standstill. The cities that never sleep have transformed into ghost towns overnight. However, this is a temporary crisis and shall pass. As a business owner, this is your opportunity to show the world your spirit. Instead of making hasty and emotional decisions, evaluate every possible step of your actions before making a major decision.

If you, like many business owners, are thinking about cutting your digital marketing budget, think again! While the temptation of cutting costs can be hard to resist during these trying times, remember that digital marketing is a necessity and not a luxury in today’s world where people rely heavily on the Internet for making purchases and searching for all kinds of services.

Leveraging Social Media

Now is the best and most impactful time to leverage social media, as your target audience is more likely to be present on social media than ever before. Social media proves to be the easiest (and fastest) way to get information critical to your business out to your followers. Still open? Offering online sales and deals? Social media is the perfect way to make sure that your loyal customers receive this useful information in real-time.

Team up with a Santa Rosa based social media management company to create a strategy to promote your business on social media platforms. Here are some tips to make the most of social media marketing during these testing times.

Make Important Announcements The Impact and Power of Social Media during Difficult Times

Create posts on what your business is doing to help reduce customer anxiety during these trying times. Include important information such as changes in working hours, changes to your service delivery, and any other information that can impact your customer experience.

Remember, transparency is key to building trust. By providing your target audience with real-time information, you show them that you have their best interests at heart and your business is committed to supporting them in these testing times. This will help generate both trust confidence in your customers as they understand that your business sees them as people, not just profit.

Boost Your Social Media Posts

Many social networking sites do not show business page posts to their intended audience as often as you want. To increase your organic reach, consider boosting your posts to ensure more people see them on different platforms. If you are running a specific campaign, consider investing in ads.

Create Engaging Content

Engaging content is the key to conversion. If you have reasons to believe that there are loopholes in your social media content strategy, now is the time to address them. To engage your audience, stick to a theme when creating visual content.

Use user-generated, interactive content and videos to generate buzz around your products or services. Create positive and uplifting content to give your audience a much-needed beacon of hope.

We urge you to take necessary precautions to keep yourself and your loved ones safe. At WSI Smart Marketing, rated as the best digital marketing company in Sonoma County, we aspire to continuously support our clients throughout the good times and the rough times. Our team is motivated to help our clientele fast-track their digital marketing success and become leaders in their industries.

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