Digital Marketing for Law Firms

Johnston Thomas Law

Legal Industry Challenges in the Digital Age

Johnston Thomas Law came to us looking for online lead generation, growth in its online visibility and 1st-page Google rankings, brand exposure and equity through social media management and marketing, and a modern, conversion-based website.

WSI’s Results

Traffic

800%+ increase

Google Rankings

3,000+ Rankings

Phone Calls & Conversions

100+ per month

Our Solution

In over 5 years of partnership with Johnston Thomas Law, we’ve generated predictable lead generation, over 3,000 keyphrases on search engine results pages, and an estimated 800% increase in organic traffic to the website. We developed local SEO, paid search, and social media campaigns, expanded our marketing efforts over time, and designed a modern, conversion-based website with the latest technologies.

Testimonial

“Our firm has partnered with the WSI team for over five years, and they are our primary go-to resources for attracting new clients. We continue to be impressed by the depth of their creativity in the design of our website and newsletter, and in suggesting topics for articles and LinkedIn postings. They are particularly skilled at translating “lawyer speak” into articles that are understandable to the average reader. They utilize an outstanding tracking and reporting technology that uses graphics to make the reports immediately understandable. Finally, they are always positive, upbeat, and respectful of our attorneys’ busy schedules. WSI is the key to the exponential growth of our web presence, and in addition to SEO and Paid Search, the team now assists with our Email Marketing and Social Media.”

– Roy J.

How We Help Law Firms Attract the Right Clients

People looking for legal help want a firm they can trust, and they often compare several before they call. We build digital marketing programs that help law firms appear where those searches happen and make it easy for potential clients to reach out.

Local SEO for Law Firms

Help your firm appear for the practice areas and locations you serve on Google Search and Google Maps.

Paid Search for Legal Services

Google Ads campaigns focused on consultation requests and the cases your firm wants.

Visibility in AI Search

Structure your firm’s content so AI tools like Google AI Overviews and ChatGPT can understand and reference your expertise.

Reviews and Reputation

Build and manage the client reviews prospective clients read before choosing an attorney.

Content That Explains the Law Clearly

Articles, newsletters and LinkedIn posts that turn complex legal topics into plain language, the approach behind our work with Johnston Thomas Law.

Why Choose WSI Smart Marketing?

We work with many legalbusinesses and law firmsincluding the following companies: attorneys, accounting services, bookkeeping and payroll, tax advisors, financial advisors, and more. We have the experience and proven performance of winning digital marketing campaigns to generate profitable and predictable leads for businesses in the legal and law firm industries. While we know the formula that works for this industry, each business is unique and requires a different approach based on goals and objectives. Call us today for a complimentary consultation at 707-843-3714.

Contact us to learn how WSI can help your business.

“It’s been great working with WSI – easy and professional. WSI has done an excellent job with my internet marketing with regard to SEO, PPC, social media marketing, and website maintenance.”
Mike Chavez, Owner – Mike Chavez Painting