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Our Team of Digital Marketing Strategists

At WSI Smart Marketing, our team of digital marketing specialists, SEO experts, and creative professionals delivers measurable results for businesses across Northern California and beyond.

Whether you’re seeking a trusted digital marketing consultant or an experienced local SEO expert, our team brings the knowledge, tools, and passion to help your business grow.

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Denisse Perez-Aviña, Marketing Coordinator of the WSI Smart Marketing team.

Denisse Perez-Aviña

Marketing Coordinator

Daniel Teran, Marketing Coordinator – a key member of the WSI Smart Marketing team, driving marketing initiatives.

Daniel Teran

Marketing Coordinator

KC Klonowski, Content Coordinator driving content creation and strategy as part of the WSI Smart Marketing team.

KC Klonowski

Content Coordinator

Devin Halliday, Senior Marketing Strategist a trusted member of the WSI Smart Marketing team.

Devin Halliday

Senior Marketing Strategist

Mandi Foster, Accounting & HR Division Director – leading accounting and HR functions within the WSI Smart Marketing team.

Mandi Foster

Accounting & HR Division Director

Cynthia Mordecai, Partner & COO – part of the WSI Smart Marketing team leading digital marketing strategies.

Cynthia Mordecai

Partner & COO

Our Team

Ryan Kelly

Founding Partner & CEO

Judy Kelly, Founding Partner / Sr. Advisory Counsel a part of the WSI Smart Marketing team.

Judy Kelly

Founding Partner / Sr. Advisory Counsel

Ken Kelly, Founding Partner / Sr. Advisory Counsel a senior leader on the WSI Smart Marketing team.

Ken Kelly

Founding Partner / Sr. Advisory Counsel

Our Team

Andrea "Drea" Mae Udan

Creative Marketing Coordinator

KC Klonowski, Content Coordinator driving content creation and strategy as part of the WSI Smart Marketing team.

Ciarán Fae

Content Coordinator

Devin Halliday, Senior Marketing Strategist a trusted member of the WSI Smart Marketing team.

Devin Halliday

Marketing Director

Mandi Foster, Accounting & HR Division Director – leading accounting and HR functions within the WSI Smart Marketing team.

Mandi Foster

Accounting & HR Division Director

Cynthia Mordecai, Partner & COO – part of the WSI Smart Marketing team leading digital marketing strategies.

Cynthia Mordecai

Partner & COO

Our Team

Ryan Kelly

Founding Partner & CEO

Judy Kelly, Founding Partner / Sr. Advisory Counsel a part of the WSI Smart Marketing team.

Judy Kelly

Founding Partner / Sr. Advisory Counsel

Ken Kelly, Founding Partner / Sr. Advisory Counsel a senior leader on the WSI Smart Marketing team.

Ken Kelly

Founding Partner / Sr. Advisory Counsel

Ready to Partner with Proven Digital Marketing Experts?

From local SEO to paid ads and strategy consulting, the WSI Smart Marketing Team brings the expertise to elevate your digital presence.

We’re not just digital marketers, we’re marketing consultants who care about your growth and long-term success.

Let’s Talk

Denisse Perez-Aviña

Marketing Coordinator

Denisse is Marketing Coordinator at WSI Smart Marketing. She was born and raised in Napa, California and graduated from The Napa Valley College. She then transferred to Sonoma State University where she earned her Bachelor’s Degree in Communication Studies.

She has a passion for digital marketing and media, therefore she enjoys applying her skills to the real world. She’s dedicated to building strong client relationships and ensuring project goals are met. Additionally, she loves connecting with people and building relationships along the way! Outside of the office, she enjoys exploring the outdoors, going to the gym, and taking photos!

Fun Fact: Denisse has a strong passion for sports, and is a big 49ers fan! When she has the chance to attend a live game, she will be there! She loves the atmosphere and enjoys the excitement of attending a live football game.

Meet Denisse Perez-Aviña

Daniel Teran

Marketing Coordinator

Daniel Teran, Marketing Coordinator at WSI Smart Marketing, brings a diverse background to his role. After graduating in 2018 with a degree in General Studies focusing on Science, Technology, Health, & Society from the University of Arizona, Daniel immediately applied his skills at the university’s Lunar & Planetary Laboratory. There, he developed Python applications and designed space flight hardware using CAD.

When the pandemic began, Daniel seized the opportunity to expand his skill set into web development. His self-directed learning led to a significant career transition, resulting in nearly two years as a Web Developer at Arizona State University. Daniel relocated to Santa Rosa, enhancing our team with his diverse expertise and commitment to growth both personally and professionally.

Outside of work, Daniel enjoys skateboarding, attending movies and concerts, and playing and listening to music. Daniel is also passionate about cooking, baking, and embracing outdoor activities like camping and watching baseball. An avid gamer, he values time spent with family and friends, exploring new experiences, and learning.

A fun fact about Daniel: He is keen on developing his carpentry and woodworking skills, reflecting his broader enthusiasm for building and designing with his hands.

Meet Daniel Teran

Ciarán Fae

Content Coordinator

At WSI Smart Marketing, Ciarán Fae shapes compelling marketing narratives as the Content Coordinator. With a specialized focus on creating blogs, webpages, and geo-pages, Ciarán employs advanced AI and SEO tools to research, develop, and optimize content, ensuring maximum reach and engagement.

Ciarán’s academic journey includes an associate’s degree in Digital Media Production and a bachelor’s degree in Communication and New Media from the University of Hawaii. Over the last five years, they have honed their skills in media and writing, transitioning from creative studios to the dynamic world of marketing. This background equipped Ciarán with a deep understanding of how to blend creativity with technical expertise.

Outside of their professional life, Ciarán is happily married and shares a home with a lively array of pets—three cats and a golden retriever named Zucca. They are passionate about painting and crafting and, as an enthusiast of the outdoors, Ciarán spends their winters snowboarding and their summers soaking up the sun on the Russian River.

A fun fact about Ciarán: they are an avid painter of gaming miniatures and celebrated a win at a local mini-painting competition in 2021, showcasing their artistic talent and attention to detail.

Devin Halliday

Marketing Director

Devin Halliday is Director of Marketing at WSI, where he leads the company’s marketing division and sets the strategy behind high-impact, AI-adapted digital campaigns. He heads up a talented team and works closely with clients to drive real results through smart, integrated marketing.

With over 20 years in the industry, Devin brings a mix of creative thinking and data-driven decision-making to everything he does. He’s a published author, a certified expert in SEO and analytics, and an advocate for using AI to stay ahead in an ever-changing digital world.

Devin is big on building strong client relationships and mentoring the next generation of marketers. Outside of work, you’ll usually find him with his family, in the air pursuing his love of aviation, or behind a drum kit.

Meet Devin Halliday

Mandi Foster

Accounting & HR Division Director

Mandi Foster is WSI’s Accounting Manager. She is responsible for overseeing the daily operations of the accounting department. Mandi has been a resident of Sonoma County for more than 20 years and holds a Master’s Degree from Sonoma State University and a Bachelor’s Degree from University of California, Davis. After receiving her Master’s Degree she spent five years as the office manager and bookkeeper for a non-profit organization. She took a break to raise her twin boys and then rejoined the workforce, spending four years working for Cardtronics as a web portal administrator and liaison between their vendors and accounting department.

Outside of the office, Mandi loves hanging out with her husband Corey and her twin boys, Colton and Kittrick. They love exploring the outdoors including camping, hiking and skiing as well as visiting amusement parks and seeing how many roller coasters they can ride in one day.

Meet  Mandi Foster

Cynthia Mordecai

Partner & COO

Cynthia Mordecai is a Partner and Chief Operating Officer at WSI Smart Marketing, a leading digital marketing agency based in Northern California and one of WSI’s top-performing agencies worldwide. With over 18 years of experience in marketing, leadership, and business strategy, Cynthia oversees operations, marketing, and strategic growth initiatives designed to drive measurable success for clients and her team.

Recognized for her results-driven leadership, Cynthia has been honored by the North Bay Business Journal as one of the North Bay’s Influential Women (2024) and a 40 Under 40 Honoree (2023). She is also a Top Contributor within the global WSI network, reflecting her commitment to innovation and excellence in digital marketing.

Cynthia is passionate about helping businesses and professionals reach their potential—whether through developing high-performing teams, refining operational systems, or elevating client marketing strategies.

Outside of work, she enjoys life with her husband and their Golden Retriever, exploring beaches and hiking trails, spending time with family and friends, reading, strength training, and playing piano.

“Life is about discovering your calling—your Life Task. Wake up each day grateful to do the work and ready to answer when life calls.”

Connect with Cynthia Mordecai

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Ryan Kelly

Founding Partner & CEO

Ryan Kelly helps businesses grow through digital strategy, AI integration, and marketing systems designed to convert. From speaking and consulting to execution and mentorship, he focuses on delivering results that scale.

As CEO and a Founding Partner at WSI Smart Marketing, Ryan leads one of WSI’s top-performing agencies worldwide. He brings more than 20 years of experience in digital strategy, public speaking, consulting, and agency leadership. He leads with data, teaches with purpose, and builds with heart.

Ryan is the creator of SEO on the GO, President of Business Alliance Sonoma County, and a passionate advocate for education, local business, and the power of AI to drive real-world results. Known just as much for his heart as his hustle, Ryan is a dedicated community advocate, actively involved in local philanthropy, business advocacy, and community service.

Outside of work, Ryan enjoys life as a devoted husband to his wife, Amanda, of 23 years, a proud father to Abby and Lincoln, and an unapologetic supercar enthusiast.

Professional Links:

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Publications & Media:

Judy Kelly

Founding Partner / Sr. Advisory Counsel

Judy Kelly is a Founding Partner / Sr. Advisory Counsel at WSI Smart Marketing. As Director of Production for the past 14 years, she oversees and coordinates the digital content, design, image production, multi-media production and publishing in conjunction with cross-functional development teams to deliver and maintain first-class websites.

Judy enjoys working with clients to learn about their businesses and establish the scope of their projects to ensure quality solutions. She enjoys the process of planning, organizing, and promoting web content and site development that includes graphic design, content writing/editing, and web coding.

Judy attended Santa Rosa Junior College and graduated from College of Marin with a Certificate in Court Reporting. Her years of experience in court reporting as well as her studies in interior home design have grounded her creative ambitions and served her well in website design production and content writing.

Judy is married, the mother of three sons, and Nana to four amazing grandchildren. She loves to travel, garden, cook and read.

Meet Judy Kelly

Ken Kelly

Founding Partner / Sr. Advisory Counsel

Ken Kelly is a founding partner and the past Chief Executive Officer/President of WSI Smart Marketing. He co-founded the agency in 2007 and helped develop the plan that made WSI Smart Marketing a top agency producer focused on helping companies reach the next level of success.

With a career spanning four decades, Ken has achieved a thorough knowledge of marketing, sales and business management and understands how to promote businesses in an ever-changing and competitive market. His career association has included prestigious companies like Immucor, Inc., which grew to rank number one in the world within its industry.

His past experience includes teaching at the high school and university levels as well as teaching advanced sales skills and management in the medical field.

Ken holds a bachelor’s degree from Eastern Washington State University.

He is a husband, father of three sons, and grandfather to four exceptional grandchildren. In his spare time, Ken enjoys writing and is a published author.

Meet Ken Kelly

Andrea "Drea" Mae Udan

Creative Marketing Coordinator

Andrea, aka “Drea,” is a Creative Marketing Coordinator at WSI Smart Marketing. Born in the Philippines and raised on the island of Oʻahu, Hawaiʻi, she brings a grounded, people-first perspective to everything she does. Drea earned her Bachelor of Science in Kinesiology with a concentration in Exercise Science from Sonoma State University and later became a Doctorate candidate in Physical Therapy at USC. While her journey began in healthcare, she discovered a deep passion for creativity, business, and digital storytelling.

She thrives on finding meaningful ways to connect with others—whether it’s through thoughtful social posts, fun videos, or a strategy that fosters authentic community engagement. Drea is happiest when she’s creating with purpose and helping others feel seen & supported.

Outside of work, you’ll likely find her exploring new food spots, browsing local shops, or creating content for her personal blog and social media account (@checkwithdrea), where she loves to showcase the small businesses that make Sonoma County special.

Fun Fact: Drea has two cats that she and her partner love bringing along on outdoor adventures, from hikes to beach days. Her love for nature and greenery is a big part of what makes Sonoma County feel like home.

Meet Andrea “Drea” Mae Udan