Pay Per Click (PPC) is an online advertising model in which an advertiser pays each time their ad is clicked. A well-designed PPC strategy can supercharge your digital marketing efforts by immediately increasing the inflow of leads.

PPC helps increase brand exposure, drives website traffic, is measurable & trackable, and works great when combined with other marketing channels.

PPC has come a long way and is still evolving with each new year. To help you stay at the top of your PPC game, we have put together a list of top PPC trends to look out for in 2021. Take a look.

Increased Automation 

Artificial intelligence and machine learning are the technologies of the future. They help businesses complete tasks swiftly and efficiently. Here are some of the ways that AI and machine learning can help digital marketers.

➢ Create performance reports

➢ Create dynamic ads based on online consumer behavior

➢ Build a killer bidding strategy to accomplish PPC goals

➢ Identify performance issues

➢ Predict the click-through-rate of upcoming ads

In 2021, more digital marketers will use AI-enabled ads to reach their target audience. They will use AI to target consumers in real-time, identify and pause poorly performing ads and adjust bids.

Video Ads Are Set to Rise in Popularity 

Video builds credibility and trust, boosts conversion rates, and encourages social shares. Video is continuing to grow in popularity. Video marketing is not losing any momentum in 2021.

Several video hosting platforms are planning to introduce more features this year. We can expect pay-per-click companies in Santa Rosa to maintain or increase their spending. More pay-per-click companies than ever are expected to get on the video bandwagon in 2021.

Explainer videos are one of the most popular types of videos for advertisers. Use explainer videos to highlight your products or services while showcasing the features and benefits.

More People Will Use Voice Search 

Voice search is the future of search. As more people use their smartphones to access the internet, the popularity of voice search continues to increase. Here are some tips to help you optimize for voice search:

➢ Use conversational language

➢ Target long-tail keyword phrases

➢ Improve page loading speed

WSI Smart Marketing is an establish pay-per-click company in Santa Rosa. We help our clients craft best-in-class PPC campaigns to help increase their lead volume and grow their bottom line. To discuss your business’s needs with us, please call (707) 843-3714.