Today, marketers around the world use social media to engage their target audiences. Social listening is an effective tool for acquiring customer insights, enabling a deeper understanding of both current customers and potential clients. A reputable social media marketing agency Los Angeles can help you craft a bulletproof social media marketing strategy.

Whether you’re a digital marketer or business owner, watch out for these social media trends that are expected to make a splash in 2024.

The Demand for Short-form Video Content Will Increase

In 2024, there’s an anticipated rise in the popularity of short-form video content, generally considered to be videos less than 10 minutes long, with some marketers advocating for under 3 minutes. These concise videos are ideal for highlighting new products, offering quick tips, or providing behind-the-scenes glimpses.

Short-form videos can help capture and hold user attention, enabling marketers to create an emotional connection with their target audiences. Create concise, engaging videos to tell stories or showcase products and upload them to the right platforms. Explore new formats, ideas, and interactive elements to keep your video content engaging.

Engagement is Moving to DMs

As social media users get bombarded with sponsored and brand-specific content, conversations are happening over DMs. Another reason why direct messaging is becoming popular is that many social media users feel comfortable sharing their opinions within specific groups. In 2022, Adam Mosseri, the head of Instagram, said that more Instagram users are sending direct messages, rather than posting stories to their main feed.

To make the most of this trend, implement automated responses for frequently asked questions. This ensures users get prompt answers without long waits. Leverage social inbox tools to efficiently handle direct messages and quickly address user inquiries across various platforms.

More Digital Marketers Will Leverage AI for Content Creation

A HubSpot study estimates that around 31 percent of marketers use generative AI to create social media posts. Many social media users are wary of AI-generated content. It’s important that content creators lend a human touch to AI-generated content to humanize it.

Create clear guidelines for generating content using AI. Make sure a team reviews AI-generated content to check the tone before it is shared on social media.

Social Media Platforms are Becoming Search Engines

Numerous internet users turn to social media platforms not only to discover new products but also to stay updated with current events and obtain insights about various products. To improve the reach of your content on social media, incorporate keywords into it. Make images accessible for all users by adding alt text to them.  Create engaging content that answers user questions.

WSI Smart Marketing is a trusted social media marketing agency in Los Angeles. We focus on enhancing engagement, increasing brand visibility, and driving growth through various social media platforms. If you’re looking to enhance your business’s social media strategy, learn more about our services by calling  424-429-6366.