How to Hire a Google Ads Expert

February 15, 2024 | 2 minutes to read
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Google Ads allow advertisers to display brief advertisements, service offerings, product listings, and video content. A Google Ads expert near me in Culver City can manage your Google Ads campaigns, and help you fine tune your targeting strategy to reach more people.

Here are a few ways a Google Ads expert can assist you:

  • Set up a Google Ads account for your business or optimize an existing account
  • Help you define your advertising goals and develop an effective advertising strategy
  • Conduct keyword research to find the most relevant and profitable keywords for your campaigns
  • Craft compelling ad copies and design engaging visuals that resonate with your target audience
  • Segment your target audience and develop effective strategies to engage your audience
  • Use analytics tools to monitor performance and generate comprehensive reports that deliver actionable insights

Choosing the Right Google Ads Expert

Just because other business owners employ a specific Google Ads expert, don’t automatically assume they are suitable for your company. Your needs may significantly differ from those of other business owners in your industry; therefore, it’s crucial to conduct a needs assessment and then seek a provider capable of meeting your specific requirements.

Here are some tips to help you choose a Google Ads expert.

Define Your Goals and Set a Budget

Think about your advertising goals. Do you want to drive more traffic to your website or get more high-quality leads? Decide how much you want to spend on Google ads. When creating your budget, consider the ad spend and fees charged by Google Ads experts.

Check Experts’ Credibility

A Google Ads expert is required to pass Google’s exams to verify their skills and expertise for certification. Additionally, a Google Ads specialist will need to dedicate themselves to continuous learning, ensuring they remain abreast of the latest trends and adhere to Google Ads best practices. Ensure the expert you’re considering has experience in your industry and a proven track record of helping businesses similar to yours build winning Google Ads strategies.

Evaluate Their Approach to Google Ads Management

Search for an expert capable of crafting a tailored advertising strategy that aligns with your unique advertising objectives. Invest time in comprehending their approach to keyword research and how they utilize Google Analytics and additional tools to monitor conversions.

Ask for References

Ask the Google Ads expert you are considering to provide a list of references. Talk to agency references and ask them about their experience working with the provider’s team and if all their advertising goals were achieved.

Assess Their Communication Style and Reporting Process

Before engaging a Google Ads expert, inquire about the frequency of updates and reports they will provide to your team. Choose a provider who quickly responds to your questions and makes you feel respected and listened to.

WSI Smart Marketing is a leading Google Ads agency in Culver City. Our expertise enables us to develop personalized advertising campaigns. To consult one of our Google Ads specialists, contact us at (424) 523-1005.

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