phone707-843-3714
SEO

3 Valuable KPIs to Measure Your SEO Campaign

January 21, 2022 | 2 minutes to read

“How do I know if my SEO campaign is performing well?” As an SEO consultant in San Francisco, we are frequently asked this question. Search engine optimization, commonly referred to as SEO, doesn’t happen overnight; it takes time to improve your website’s rankings on search engine result pages such as Google. This process can be difficult to track if you don’t know which key performance indicators (KPIs) to measure. Here are our top 3 KPIs that can help you start tracking the success of your SEO campaign.

1. Organic Traffic Sessions

With the best practices in place, SEO will begin to generate more traffic to your website from search engines. Since the primary focus of any SEO campaign is to increase organic traffic, this will be a valuable KPI to monitor throughout the campaign.

Check your Google Analytics reports to track the changes in your website’s organic traffic. At the beginning of an SEO campaign, numbers may be skewed as search engines verify changes being made in the optimization process by your SEO consultant. With time, a website will begin to experience more regular and reliable organic traffic reporting.

2. Keyword Rank Growth and Visibility

Another KPI to help track your SEO campaign performance is keyword ranking growth and visibility. It is important to include keyword phrases that you wish to rank for throughout your website. Your SEO consultant will work with you in choosing strategic keywords to enhance your organic website traffic. Over time, search engines will begin to index your website with these phrases and your site should start ranking when searches are made.

A successful campaign will see these keyword rankings improve month after month.

3. Online Conversions

An online conversion is when a visitor completes a desired action on a website.

For example, a dentist’s office may desire a website visitor to call its phone number from its website to book an appointment, while an online clothing brand might desire a website visitor to complete an email signup to receive marketing emails.

A conversion’s deeming desirability is up to the website owner. Common online conversions are phone calls, form submissions, newsletter signups, and completed sales, to name a few. Your SEO consultant will help you determine which conversions are most relevant to your campaign goals.

WSI Smart Marketing is comprised of expert SEO consultants in the San Francisco area where each month, we provide KPI-oriented reporting to ensure quality performance for our clients’ SEO campaigns. To learn how we can help your business track online performance, contact us at (707) 843-3714.

The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital
marketing related. Check out our latest posts.

    We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.

    Don't stop the learning now!

    Here are some other blog posts you may be interested in.VIEW ALL BLOG POSTS
    Black table top showing a top-down view of a laptop's keywordSEO

    Top 4 Benefits of Internet Marketing

    October 24, 2022 | 3 minutes to read

    The internet undeniably is one of the greatest innovations of the modern era. Opening new doors for science, technology, careers, …

    READ MORE

    Be Aware of These 3 Black Hat Digital Marketing Strategies

    August 24, 2022 | 2 minutes to read

    Staying on top of your business’s digital presence is an essential habit to build for any business owner.  As you …

    READ MORE

    Link-Building Tips To Gain Organic Traffic

    June 22, 2022 | 2 minutes to read

    Link building involves creating hyperlinks that lead a user from other websites to your website. There are several benefits of …

    READ MORE

    © 2020 WSI Smart Marketing | All Rights Reserved | Privacy Policy | Cookie Policy | ADA