Social media does more than just allow people to keep in touch with friends and family. With more than four billion users, social media is an effective marketing tool.

You can use social media to engage your target audience and build brand awareness. Use social media marketing to better understand how your buyers think, their expectations from your brand, concerns, and preferences.

If you are struggling to engage your target audience on social media, you have come to the right place. Here are some effective ways to improve social media engagement.

Write Effective Content

Create value-based content for your audience. Write thought-provoking and interesting posts that address your target audience’s pain points or frequently asked questions.

Use graphics and videos to grab the attention of your audience. When creating content, walk in your buyers’ shoes to understand their journey.

Keep writing short and simple. Add an effective call to action to your content. If content is not your forte, hire a social media agency in San Francisco to develop and implement a winning social media content strategy. To maximize your reach, post frequently and at optimal times.

Engage With Your Audience

To show your audience you care, thank people who leave a positive comment on your posts or share a positive experience with your brand on your social media profiles.

Reach out to disgruntled buyers within 24 hours of them leaving a scathing comment on your company profile page. It is important to be patient when interacting with a dissatisfied customer. Even when a customer vents their frustrations, stay cool and calm. Assure them of your support.

Host Q & A sessions. Answer queries and address complaints. Create polls and surveys. Run contests and giveaways to reward loyal customers and encourage prospects to engage with your brand.

Appeal to Emotions

Research suggests that emotion is more powerful than logic. Emotions drive around 80% of our decision making.

To connect with your target audience on an emotional level, create posts that evoke emotions (make them cry, laugh, feel nostalgia, gasp in shock, or even make them feel uncomfortable a little bit).

Monitor Engagement

Use analytics tools to monitor audience engagement on different social media sites such as Facebook and Twitter. You can leverage these tools to gain insights into consumer behavior.

Use data collected by these tools to determine the optimal times to post and identify the best platform for your business.

Want to increase your social media following? WSI Smart Marketing can help you achieve your wildest social media marketing dream. We have years of experience building powerful social media marketing strategies for brands of industries across the board. To talk to a pro, call (707) 843-3714.