Keywords can make or break your SEO strategy. The right keywords can put your brand in front of your target audience, help grow your online presence, and improve your Google ranking.

Every business needs to make monitoring their keywords a top priority. To stay relevant in today’s ever-evolving search landscape, you need to revisit your keywords list and tweak it to include trending keywords and get rid of the unproductive ones.

There are several compelling reasons to monitor your keywords. An effective keyword monitoring strategy generates actionable insights that you can use to improve your SEO, monitor rank drops, evaluate campaign performance, and find high-value keywords that drive revenue.

You need keyword monitoring tools or keyword rank monitoring tools to effectively monitor keyword performance. Keyword monitoring tools automate the entire keyword monitoring process, helping you get things done with the least effort.

As an SEO agency in San Francisco, we know that your keyword performance is a large keep performance indicator of your SEO campaign. At WSI Smart Marketing, we provide our clients with monthly keyword ranking reporting, strategic monitoring, and enhanced keyword research, to ensure our clients see ROI in their SEO.

Ahrefs

Ahrefs is a versatile keyword monitoring tool designed to help SEO managers research content ideas, monitor competitors, optimize blogs and websites, monitor keyword rankings, and keep up with search trends.

It has several useful features including:

• Site explorer – You can use site explorer to monitor organic and paid traffic, analyze backlinks, and check keyword rankings of any URL
• Rank tracker –Facilitates comparison with competitors and allows you to monitor keyword rankings
• Keyword explorer–Is designed to help SEO managers find the most relevant and profitable keywords and organize them into lists

SerpWatch

SerpWatch is an advanced keyword tracking tool. It has several useful features that allow users to track keyword rankings effectively. You can use SerpWatch to monitor your organic traffic, optimize SEO efforts, and find the most relevant keywords. The tool generates advanced reports that offer deep insights into SEO performance.

Semrush

Semrush owes its popularity to its clutter-free interface. You can use Semrush to improve your SEO, reach your target audience effectively on social media, do market research, and maximize content reach. Keyword monitoring features of Semrush allow you to:

• Find the right paid keywords
• Find keywords with the maximum potential in your niche
• Track backlinks and identify link building opportunities
• Track keyword rankings

SE Ranking

SE Ranking is a feature-packed platform. It is designed to help SEO managers optimize blogs and websites. Its user-friendly interface ticks all the right boxes. You can use SE Ranking to:

• Generate leads
• Find and fix website glitches
• Do competitive analysis
• Monitor backlinks and check if website changes are yielding results
• Find the most relevant keywords

Moz Pro

Moz Pro allows you to monitor your site’s ranking performance and website visibility. With MozRank Checker, you can create ranking reports, track keyword performance, analyze keywords by difficulty and search volume, and research your competition.

Seems like a lot, right? Don’t let the complexity of monitoring keyword rankings keep your from performing at your best. Let WSI Smart Marketing help! Our team of experts help their clients monitor, strategize, and forecast for digital marketing success.

WSI Smart Marketing is a leading SEO agency in San Francisco. We work with our clients to grow their online presence through comprehensive monitoring and reporting. Let us take the complexity out of keyword monitoring. To learn more, call (707) 843-3714.