Pay-per-click or PPC is an advertising model in which the advertiser pays each time a user clicks on their ad. There are several benefits of PPC. It is cost-effective and measurable. With PPC, you get a plethora of targeting options that deliver leads right away.

After deciding to invest in PPC, look for a PPC agency in San Francisco that understands your vision and can bring it to life. Just because your fellow business owners have been working with a particular agency for the past few years, do not assume they are also the right fit for your business. Instead of rushing your decision, do your homework and determine if the agency you are considering can deliver a solution to suit your needs.

WSI Smart Marketing is the leading PPC agency in the San Francisco area. Our team of specialists and strategists provides world-class service and consulting to ensure the success of campaigns across industries. When choosing which company to trust with your business’s PPC campaign, here are some ways to make the best choice.

Find out if They Partner With Major Ad Platforms

Make sure the PPC agency you are considering has partnerships with Google, Microsoft, and Facebook. To become a Google, Microsoft, or Facebook partner, a PPC agency needs to demonstrate excellence. Their strategists are required to complete platform-specific training programs and stay up-to-date with the latest trends, so when you hire a Google, Microsoft and Facebook partner, you can rest assured their PPC experts know their stuff.

Check if They Have Worked With Other Businesses in Your Industry

Look for an agency that has worked in your industry. If you manufacture furnaces, you don’t need to find an agency that manages PPC campaigns only for furnace manufacturers but an agency that regularly works in the industry and knows the ins and outs of advertising highly specialized B2B products.

A PPC expert who works in your industry knows how to talk to your audience, has plenty of data on the advertising platforms that work best for businesses in the industry, and has industry-specific data that can be used to measure the effectiveness of marketing campaigns.

Check Pricing

Provider fees are one of the most important factors when choosing a PPC agency. Ask the agency you are considering how much they’d like you to spend on onboarding, campaign auditing, advertising, and ad campaign development and management.

While staying on budget is essential, steer clear of providers that quote unrealistically low prices. Find out if there are any other costs associated with running and monitoring campaigns than the ones explained to you by the agency.

Review Their Reporting Process

We cannot emphasize enough the importance of transparent reporting. Accurate and transparent reporting gives you an accurate picture of campaign performance. Ask the agency:

➢What reports do they provide

➢How they communicate campaign results

➢How often can you expect to get a progress update

➢If you will have access to reporting

WSI Smart Marketing is a trusted digital marketing agency in San Francisco. We help businesses build powerful PPC strategies that deliver results. To learn more, call (707) 843-3714.