The Importance of Web Design for Your Business

November 23, 2022 | 2 minutes to read
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Does your business have a website? Does your business’s website properly reflect the voice and message of your brand? If your answer to either of these is no, you must continue reading.

WSI Smart Marketing is a digital marketing company in Santa Rosa. From social media management to website design, we can assist you in telling your story and building your brand online.

Our team of website designers consults and provides clients with beautiful custom-built websites. Our designers create unique graphic elements such as wireframe design prototypes, website pages, themes, color schemes, and more to ensure your online brand matches your business.

Building a custom website involves many moving parts. That is why hiring a professional is essential. WSI Smart Marketing works with businesses to create their custom website. Our team provides consulting to ensure your website is built to best serve your online needs.

Before you begin, some essential need-to-know elements go into web design.

Content: Content is and will always be an essential element of a website. The content written on your website will single-handedly tell visitors about you and your business. When writing content for your website, it is essential to keep it relevant, helpful, unique, and high-quality.

Your content should solve your target audience’s pain points or answer any questions they may have. Use a mix of videos, text, infographics, and high-resolution imagery to engage with a broader audience on your website.

Layout:  The layout of a website is how the elements fall into place. Elements on the website, like the menu, footer, content, and header, are arranged strategically by your website designer to increase your conversion rate and promote usability for visitors to your website.

In the website design process, your designer may ask you what your most important goals are for a visitor to your website. Many business owners are looking for phone calls to their business and contact forms to be filled out on their websites. Based on your business’s specific goals, your website designer will determine the best layout to optimize conversions for your business.

Navigation: A website should be easy to navigate. Ensure your users can find the information they’re looking for effortlessly.

With our years of experience creating award-winning websites, the team at WSI Smart Marketing knows what it takes to create a website that looks good and is easy to use. Strategic navigation and usability are critical elements of a great website.

Colors & Branding: The best way to bring your business to life online is by building a website with the correct coloring and branding as your physical location or company. Creating a website with the same font, branding, and color themes as your business is a great way to create a matching online presence.

WSI Smart Marketing is the leading website design company in Santa Rosa. Our website designers balance aesthetics and functionality to bring your business to life online. To speak with one of our experts or learn more about our digital marketing services, call (707) 843-3714.

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