There are many reasons to use video content marketing. Social video generates 1,200% more shares than text and pictures combined. Video is the most engaging type of content. Users are ten times more likely to engage (watch it, share it, or comment on it) with a video than social posts. Video also showcases your products better and increases brand awareness.
Uploading random videos to YouTube or any other video-sharing platform or social media platforms won’t get you anywhere. Prior to uploading a video, you need to make sure that it is optimized to drive engagement. Here are some video SEO tips SEO marketing companies in Sonoma County swear by.
Use Impactful Descriptions and Titles
Your video titles and descriptions are the first things that many viewers will notice. An impactful title will pique your viewers’ interest and give them an extra reason to click on your video. Make sure the title of your video matches the content. If your title is entirely different from the content, your rankings may suffer due to a lack of relevance.
Remember to incorporate keywords in your title. To help search engines index your videos as quickly as possible, optimize your descriptions for context and relevance. Using unnatural, inaccurate, or misleading descriptions is a bad decision and can cause your rankings to suffer. Place a link to your website in the upper part of your video description. Remember to use your researched keywords 3-4 times in your video descriptions.
Add Appropriate Tags
Tags are keywords added to videos after they are uploaded. Tagging your videos improves their visibility and makes indexing easier. Use relevant tags, as they will help you rank better.
Use Accurate and Visually Appealing Thumbnails
An impactful video thumbnail draws attention. Use a relevant and accurate thumbnail that best represents your video. You can either choose from three thumbnails that YouTube provides after a video is uploaded, or create a custom image.
Though creating a custom thumbnail may involve some effort, it will give you a better chance of featuring a snapshot to entice users. Use a still from your video to create your custom thumbnail. Best YouTube thumbnails have a resolution of 1280×720 pixels. Use text that is easy to read and understand.
Research Keywords
Research keywords before making videos. Find out whether your chosen keywords have YouTube results. Type your preferred keywords in the YouTube search bar and check for YouTube’s autosuggestions.
Use Google Trends to discover the search volume for keywords you intend to use. If you have just started a YouTube channel and do not have many subscribers, target low-competitive keywords to drive high-quality traffic to your videos.
Promote Your Videos
Here are some ways to promote your videos:
- Incorporate them into your posts
- Share your videos in your social circles
- Embed videos in your emails for subscribers
- Include a call to action asking viewers to like, comment, and share
Want to create an effective video marketing strategy but do not know where to start? Let WSI Smart Marketing help. We are a leading SEO marketing company in Sonoma County. Over the years, we have helped many businesses create impactful brands and increase their search engine rankings. Our professionalism and deep understanding of SEO techniques give us a competitive edge over other players in our industry. To discuss your project, call us at (707) 843.3714.
