Why Search Engine Optimization is a Must for Every Small Business

Search Engine Optimization, simply put, is a foundational marketing spend for any small, medium or large business interested in growing their business online. What is search engine optimization (SEO)? you ask.

SEO is the act of aggressively working to rank your business on the first page of Google for competitive keyword phrases so that you can generate more traffic and revenue.

Here’s an example. Let’s say you’re a plumber in an area like Sonoma County. In the old days, you would want to make sure that you were listed under “Plumbers” in the phone book. Well, Google is like the new phone book. Businesses that are in the right category at the right time get that all-important call from the potential customer. That same plumber that used to put his ad in the phone book now needs to come up on the first page of Google for “Sonoma County Plumbers.”

Here’s some pretty interesting statistics to consider:

– Did you know that 61% of Internet users research and find their local providers and products online?
– Did you know that 44% of online shoppers start with searching the Internet prior to landing on the website they will buy the product or service from?
– Did you know that 57% of people are online while they are watching TV?
– Did you know that 60% of all clicks made on Google go to the top three organic listings?

These are only a few reasons why your business should be utilizing Search Engine Optimization as a primary marketing strategy. Are you capturing your share of the Internet market? For your free analysis, or if you have any questions or comments, please don’t hesitate to call us at 707-843-3714 or contact us via email.