What is Content Marketing and Why is it so Important?

August 20, 2014 | 2 minutes to read

What is Content Marketing and Why is it so Important?

What is content marketing you may ask? Content Marketing is a technique and strategy used to get found online, build brand awareness, create more traffic to your website, generate inbound lead generation and increase sales. The idea is that a company or person regularly creates “unique” content on their website and distributes it consistently throughout the Internet.

Why is content marketing so important? Well, this one is a bit of a longer answer. Out of all the strategies a company can use to create inbound lead generation or to be found online, content marketing is now the most important. You can establish authority in your field, gain trust with consumers, create loyalty and strengthen your brand all at the same time by providing insightful, valuable, innovative, and educational information about your services or products. You can build your reputation with great content…or ruin it with poorly written content. Content marketing is a critical piece of any well thought out Search Engine Optimization campaign.

There are many different forms of content marketing materials. The best use of content marketing to use as many as you can at the same time.

– Articles
– Press Releases
– Facebook Posts
– Twitter Post “Tweets”
– and more

When Google came out with its Panda update years ago, it became obvious that content was going to be playing a key role in how search results would be served to users. Google cares deeply about not only the quality of your content but also the regularity of its release. Google, and your users, want high quality information all the time. The idea is that if your website is consistently providing updated information it must be more valuable than the website that is not.

Let’s not forget about keywords. It’s important to use the proper keywords in the titles of your posts, blogs, articles and press releases. It’s also important to use the same keyphrase from the title in the body of content therefore tying it all together. Think carefully about what your users would search for online. Think about who they are, where they go, what they do and what makes them your potential client. If you have questions, call WSI Smart Marketing today for your free 30 minute Consultation.

Here are a few questions to ask yourself in order to discover where you are at with your own content marketing:

1. How often am I releasing information on my website through new page creation?
2. How often am I providing innovative or educational information to my user base through blogs?
3. Am I posting socially on a regular basis?
4. Is my popularity online growing?

If you have a website that is note being found on Google, if you have a website that is being found but people aren’t calling or buying your product, if you have questions about how to use Content Marketing in your business, don’t hesitate to call WSI Smart Marketing at 707-843-3714 and set up your free 30-minute consultation. We are digital marketing specialists in Search Engine Optimization, Social Media and Content Marketing serving Santa Rosa, Petaluma, Rohnert Park, all of Sonoma County and beyond.

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