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The Importance of Maintaining Your Business’s Reputation

May 14, 2021 | 2 minutes to read
The Importance of Maintaining Your Business’s Reputation

A good reputation is vital to your business’s sustained growth. There are many benefits of a strong reputation. A good business reputation increases business opportunity, brand awareness, and word-of-mouth marketing. This all helps by lowering marketing costs, attracting top talent, and enhancing business value.

Your online reputation can affect offline brand reputation. Negative reviews or comments can impact your brand reputation. Around 50% of consumers will question a brand’s competency if it has bad reviews. About 95% of buyers browse online reviews before purchasing a product.

What is Reputation Management and Why Is It Important? 

Online reputation management should be a high priority for businesses. It involves using a combination of public relations, marketing, and SEO strategies to promote and protect your brand’s online reputation.

Reputation management is more complicated and involved than many business owners realize. It requires expertise and a methodical process. Instead of trying to do everything yourself, hire an expert marketing company in Santa Rosa to help manage your reputation.

Tips to Help You Manage Your Reputation

Encourage Positive Reviews

A study revealed that 84% of buyers trust online reviews as much as personal recommendations. Use incentives to encourage customers to leave positive reviews. Help streamline the review process by including easy-to-use buttons or QR codes. No matter positive or negative, always make a point to respond to each review.

Engage With Your Target Audience

Build an online customer engagement strategy. To reach your target audience on social media and make a personal connection with them, host webinars. Reach out to your customers to co-create or to get their suggestions or inputs. If you use a customer’s idea, remember to give a quick shout-out to them.

Develop a Company Blog

There are various ways your business can benefit from blogging. Blogging can increase traffic to your website and attract new customers. Write posts to establish yourself as a subject matter expert within your industry. Write content that explains to readers how your products and services can simplify their lives.

Build a Strong Online Presence

There are several different methods that a business can use to help effectively build a strong online presence to help increase their reach and overall reputation. Several examples of these are:

  • Create accounts on profiles your target audience is likely to use.
  • Build an effective business website.
  • Optimize and improve your site and content at regular intervals.
  • Connect with existing brands and influencers for guest posting.

Business reputation is everything. The WSI Smart Marketing team can help you build and maintain a good online reputation. To consult one of our experts, call (707) 843-3714.

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