“Near Me” searches are location-based search queries. In 2019, Google reported a 900 percent increase in usage of “Near Me” searches in the last two years. A person uses a “Near Me” local search term when they are ready and able to purchase. Search engines use a user’s current location when conducting searches to deliver results nearest to them.
When you rank for near me local search terms, your site’s visibility improves. No one knows the exact algorithm. However, studies identify some factors that can influence near me search results.
Here are some tips to rank for near me local search terms from our team in Santa Rosa.
Update Your Google Local Business Page Listing
A Google business listing will give your target audience a piece of additional information about your business. You will be required to provide information about your business including its name, state, city, address, business phone number, and zip code. Make sure your listing includes current and up-to-date information.
Make sure the URL does not get redirected. Use custom profile photos instead of stock images. Provide your local phone number instead of a toll-free number to help Google identify your business’s exact location. Verify your business with Google and make sure your profile has at least five reviews.
Optimize Your Site for Mobile
The number of mobile internet users is increasing steadily. If your site is not optimized for mobile, you are missing out on business opportunities.
A study reported that around 88 percent of consumers who do a local search on their smartphones visit or call a store within 24 hours. Some benefits of a mobile-optimized website include improved user experience and improved SEO performance.
Follow these tips to optimize your site for mobile.
➢ Use a responsive WordPress theme.
➢ Come up with a plan to improve your page load speed.
➢ Redesign pop-ups for mobile devices.
➢ Choose a reputable and reliable web hosting provider.
➢ Enable Accelerated Mobile Pages.
Get Customer Reviews
Customer reviews build credibility and trust. Many customers trust reviews as much as, if not more than, recommendations by friends. Use in-store placards to encourage reviews. Use messages to remind your customers to leave a review. Thoughtfully respond to reviews as users will notice if every review has the same response. Move swiftly to address negative reviews and take the conversation offline.
Want to improve your SEO in Santa Rosa but do not know where to start? Let us help. We are a top-rated marketing agency in Santa Rosa. We keep on top of SEO updates and follow industry developments closely. Our team will help you set SEO goals and come up with a plan to achieve them. To discuss your project with a digital marketing pro, call (707) 843-3714.
