Businesses often get excited about the potential of pay-per-click (PPC) advertising. They love the idea that a great ad will increase traffic and lead to more conversions. While it can certainly be lucrative, many businesses often break their bank on ineffective campaigns.

If you want to maximize your PPC spending, you need to take a more calculated approach. Here are a few effective tips to help you get the most out of your PPC budget.

Bid On the Right Keywords

Before bidding on any keywords, make sure you comprehend how Google Ads works. If you accidentally bid on a keyword that’s not relevant to your business, there’s no guarantee that anyone will click on your ad. So, instead of just paying for clicks, you’ll be paying for clicks that are completely useless. In addition, if someone clicks on your ad and doesn’t find what they’re looking for, they’re going to be disappointed and probably won’t click again in the future.

Bidding is a complicated process, that if done incorrectly can quickly eat your PPC budget. Talk with a professional if you are looking for strategy or advice in bidding. WSI Smart Marketing is a northern California PPC company that can help your PPC campaign successfully identify and bid on keywords that are directly related to what you sell.

Use Automated Rules to Improve Bids

You can set up automated rules in AdWords to adjust bids based on the device and time of day that a user searches for your keywords.

For example, if you own a restaurant, you can set up a rule to increase bids when users search for your keywords using their mobile devices during lunchtime hours. Rule automation will help ensure that you’re spending your PPC budget on the right types of searchers at the right times.

Use Negative Keywords

Many businesses underestimate the importance of negative keywords.

Negative keywords prevent ads from being triggered by search terms they’re not actually relevant to. That way, you can reach the most targeted customers and exclude people from seeing your ads who aren’t likely to convert. In addition, excluding specific searches with negative keywords will save you money in the long run because you won’t pay for unqualified clicks.

Test Ad Copy

Ad copy testing can help you improve your PPC campaigns. It can be done by creating two versions of the same ad and seeing which one gets more clicks or conversions. Make sure to alter only one element at a time to know which variable affected your results.

Set Up a Coupon Code

If you are selling online, embed a coupon code for those who reach your site through the PPC campaign. Then, track the number of purchases made with that coupon code versus those that don’t use it. Doing so helps understand the actual conversion rate of each campaign.

Talk to An Expert

A Pay per click campaign is a complex and strategic service, that if done correctly can drive an enormous amount of value to your business. Many business owners think that PPC is a service that they can run in-house on their own. This is cannot only prove difficult but also costly. As a PPC expert, too often we are presented with businesses that have tried, failed, and are left burned by running a PPC campaign on their own.

WSI Smart Marketing is a PPC company in Northern California. Our team of experts specialize in monitoring, strategizing, and providing valuable PPC results for your business.

Whether you strive to double your sales with PPC or seek a PPC to launch a new profitable campaign, you can count on us. To talk to our PPC expert, dial (707) 843-3714.