So you feel like your business is performing online. You’re getting more calls, seeing an increase in leads, maybe even expanding your team or services. These are all great signs of a business’s growth, but how can you determine which aspect of digital marketing to invest in?
Working with a trusted Northern California digital marketing agency, like WSI Smart Marketing, can help give you the insight to answer that question confidently.
Let’s explore five ways to grow your business online:
1. SEO: Investing in the Long Game
Look, I love quick wins as much as the next guy, but SEO is the bedrock. It’s about building a foundation so Google actually trusts you. If you don’t show up when people search, you’re leaving money on the table.
How to Spot a Win in Your Data
You don’t need to be a math genius, but you should keep an eye on a few things in Google Analytics or Search Console:
- Slow Climb: Is your organic traffic growing month-over-month? Even a small 5% bump is a signal you’re doing something right.
- Drop-Off: Look at where people leave your site. If they hit your homepage and leave quickly, it’s time to look into optimizing your site and content.
- Keyword Wins: If you’re suddenly ranking #2 for a major keyword, it’s time to double down on that page.
2. Paid Search: Amplify Leads Quickly
Paid search is a high-ROI tool that allows you to “turn up the volume” on demand. It’s perfect for lead generation when timing is critical, such as launching a promotion or entering a new market.
Monitor Impression Share
Impression share tells you how often your ads appear when someone searches for your product or service.
Key metrics include:
- Search Impression Share: What percentage of eligible impressions are you capturing?
- Top & Absolute Top Impression Share: Are your ads showing in the most visible positions?
A Northern California digital marketing agency can help you analyze these trends and optimize your campaign to outperform competitors and capture more qualified traffic.
3. Social Media: Find Your Clients Where They Are
We get it, you’re busy running a business. Posting to Instagram feels like a chore. But the reality is: your customers are there! If you haven’t posted since 2002, people might literally think you went out of business.
- Audit yourself: Are you on the same apps as your customers? If you’re a B2B contractor, maybe LinkedIn is better than TikTok.
- Check the pulse: Are people engaging with your posts? If things are stagnant, it might be time to try different content or even some local Facebook ads to get back in front of the right eyes.
4. Expand Your Digital Footprint
If you’ve launched a new service or opened a new location, your website should be telling everyone that!
Your Action Items
- New Landing Pages: Don’t just bury the new service in a bullet point. Give it its own page.
- Update Google Business Profile: This is huge for local SEO. If your hours or service area changed and you didn’t update GMB, customers can’t find you!
- Local Keywords: Start targeting your new region in specific keywords (ex. “hardscaping in San Francisco”).
5. Partner with a Proven Digital Marketing Agency
You can try to do all of this yourself, but you’ve got a business to run. Partnering with a seasoned Northern California digital marketing agency, like us here at WSI Smart Marketing, makes a world of difference.
We’ve been helping folks in Sonoma County and all over the U.S. for over a decade. We don’t just throw “marketing speak” at you; we craft custom marketing plans backed by real data to help your business get found (and contacted) online.
Grow Your Business Smarter with WSI Smart Marketing
Whether you want more leads, better brand recognition, or you just want to stop guessing what works, we’re here to help. Let’s look at your “digital footprint” together and find the gaps.
Call WSI Smart Marketing today at (707) 843-3714 or contact us online now for a free consultation with our expert team.
